Posts Tagged ‘culture’

Bridging the Gap: Tools, Behaviors, and Beliefs that Help Align Strategy And Execution

August 29, 2018

Bill Sanders
Principal and Managing Director
Roebling Strauss
www.roeblingstrauss.com

Bill Sanders is a business transformation and process innovation expert who drives organizations to execute on innovative strategy and unlock latent potential using their existing strengths. Using his proven holistic approach, Bill rapidly bridges the gap between strategy and execution by identifying the misalignments between strategy, goals, process and execution, and then designing elegant solutions that close those gaps, accelerating growth, profitability, and innovation. He is the author of the book Hierarchy to High Performance.

In this podcast, Bill tells us why static and entrenched mindsets don’t fly in today’s environment of digital transformation. He explains the four factors that ensure strategy and execution are aligned and discusses the need to regularly examine the beliefs we bring into an organization.


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Why Without Vision and Leadership, Brands Suffer

July 19, 2016

sunny-bonnellSunny Bonnell
Co-founder
Motto
www.wearemotto.com

Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.

In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.


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Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World

May 5, 2015

Jusjustin-fostertin Foster
Sales & Marketing Consultant and Author
www.fosterthinking.com
@fosterthinking

Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with the leadership teams of hundreds of organizations to help make their culture the number one differentiator in the modern economy. He’s the author of two books on branding: Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand.

In this podcast, Justin discusses how to find our internal “bacon” that makes us naturally interesting. He also talks about the five natural forces that shape a brand and explains why a successful brand needs to start with leaders articulating their core values.


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