Posts Tagged ‘customers’

Brands Breakthrough By Being Brave Enough To Be Authentic

January 4, 2017

gregory-diehlGregory Diehl
Author
www.gregorydiehl.net

Gregory Diehl has traveled to over 49 countries on a global quest for learning, self-discovery, entrepreneurship, and inquiry. His first book Brand Identity Breakthrough, was a smash hit and quickly became an Amazon bestseller. Gregory continues to travel internationally, offering unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.

In this podcast, Gregory talks about the biggest mistakes he sees small business owners repeating time and again in their brand identity, as well as how entrepreneurs can be unique in a marketplace that grows more crowded every day. He shares what he’s learned about marketing and communication from living in so many cultures, and he tells us why having a strong brand personality is so important to build lasting relationships with customers.


audio Listen to this podcast.

Trust Your Customers with Your Brand…Their Communities Do

November 23, 2016

shawn-millerShawn Miller
Chief Experience Officer
Smync
www.smync.com

Shawn Miller is an entrepreneur, investor, and advisor, with over 20 years of international business experience, specializing in marketing, customer service and training. He leads development of user experience at Smync on both the brand and the customer side of Smync hosted social brand advocate communities. He is the author of the recently released book, The New Face of Your Brand.

In this podcast, Shawn talks about why it’s so important you shift brand marketing efforts from impressions to engagement, from traffic to trust, and from recognition to reputation. He discusses how to empower your greatest asset, your own customers, to uniquely communicate your value to others, and why advocates genuinely want to help friends and family navigate through the brand maze.


audio Listen to this podcast.

How Companies Profit When the Customer is King

February 24, 2015

chuck-wallChuck Wall
Founder and CEO
Marketpower Group
www.customerceobook.com

Chuck Wall, the founder and CEO of Marketpower Group, a business growth consultant, teaches companies how to profit by engaging the power of their customers and conducting customer insight research. Chuck is a serial entrepreneur, as well as the author of Customer CEO: How to Profit from the Power of Your Customer. An expert in understanding the unmet needs of customers, Chuck has interviewed and surveyed over 100,000 customers from coast to coast.

In this podcast, Chuck discusses why it pays for companies to think of their customers as CEOs, as well as explaining how companies can use the nine powers of the customer CEO to improve greater profitability and results.


audio Listen to this podcast.

The Linguistics of Leadership: How Finding the Right Language and Voice Are Critical to Marketing Success

November 19, 2013

libby-wagnerLibby Wagner
Libby Wagner & Associates
www.libbywagner.com

Libby Wagner, poet, author, speaker and former CEO of Influencing Options, is one of the only former poetry professors warmly invited into the boardroom. She is a trusted advisor for presidents, CEOs and executive directors, and her work has shaped the cultures of numerous Fortune 500 clients, including Boeing, Nike, Philips, ST Microelectronics, Diageo and Costco.

In this podcast, Libby talks about the poetry of persuasion, and the importance of using voice and language to connect brands and customers. She explains why if companies don’t find their brand voice, they’ll wind up going somewhere they didn’t intend to be.


audio Listen to this podcast.