Posts Tagged ‘entrepreneur’

Choose Wisely: Why You Need to Be THE Choice for Your Customers

December 6, 2017

Gene Hammett
Writer, Speaker, Strategic Consultant
www.genehammett.com

Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth. He presents his ideas on becoming THE choice, not a choice, and unleashing the entrepreneurial spirit by activating internal brand ambassadors for companies.

His podcast, Leaders in the Trenches, has been recognized by Inc and Entrepreneur for its insight on marketing and sales leadership. Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. He is a regular contributor to Entrepreneur and has been featured in Forbes, Success, Business Insider, and Inc.

In this podcast, Gene talks about why it is so important to stand out from the noise and be THE choice for your customers. He discusses common mistakes, and describes the six principles that help you resonate and emotionally connect with your audience.


audio Listen to this podcast.

How Companies Profit When the Customer is King

February 24, 2015

chuck-wallChuck Wall
Founder and CEO
Marketpower Group
www.customerceobook.com

Chuck Wall, the founder and CEO of Marketpower Group, a business growth consultant, teaches companies how to profit by engaging the power of their customers and conducting customer insight research. Chuck is a serial entrepreneur, as well as the author of Customer CEO: How to Profit from the Power of Your Customer. An expert in understanding the unmet needs of customers, Chuck has interviewed and surveyed over 100,000 customers from coast to coast.

In this podcast, Chuck discusses why it pays for companies to think of their customers as CEOs, as well as explaining how companies can use the nine powers of the customer CEO to improve greater profitability and results.


audio Listen to this podcast.