Posts Tagged ‘Forbes’

Branding Yourself to Win: How A Strong Personal Brand Can Help you Nail the Interview and Get the Job

October 11, 2016

michelle-tillis-ledermanMichelle Tillis Lederman
CEO
Executive Essentials
www.michelletillislederman.com

Named one of Forbes Top 25 Networking Experts, Michelle Tillis Lederman is the author of three books including The 11 Laws of Likability, and her latest Nail the Interview, Land the Job. She is the CEO of Executive Essentials, which provides custom communication and leadership training and coaching programs. Michelle has appeared on NBC, CBS, Fox, Gayle King, and NPR and been featured in the Wall Street Journal, NY Times, Working Mother, US News & World Report, Monster.com, USA Today, CNBC, and About.com.

In this podcast, Michelle talks about why job seekers should use the interview process to market themselves. She discusses techniques to use to build an effective personal brand and explains how important it is to demonstrate that brand in the first interview and after you’ve been hired, too.


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Make It Remarkable: Building a Strong Online Personal Brand

May 31, 2016

chris-dessiChris Dessi
CEO
Silverback Social
www.silverbacksocial.com

Chris Dessi is an award-winning digital thinker, author, television & radio commentator, public speaker and educator, and the CEO and Founder of the Silverback Social digital marketing agency. He is a personal branding contributor to Inc.com and Success Magazine, as well as the producer of the Westchester Digital Summit, named by Forbes in 2015 one of the “Conferences That Will Keep You Ahead Of Marketing Trends This Year.” He has written three books. The latest, a leading personal branding book is Remarkable You: Build a Personal Brand and Take Charge of Your Career. He’s also the author of Just Like You: 24 Interviews of Ordinary People Who’ve Achieved Extraordinary Success and Your World is Exploding: How Social Media is Changing Everything – and How You Need to Change with It.

In this podcast, Chris discusses the importance of personal branding, as well as building a powerful digital identity. He introduces us to a set of easy-to-use tools to create compelling online content, and talks about leadership lessons he’s learned since launching his company in 2012.


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