Posts Tagged ‘freemium’

Learning the Lingo: The Secret Language of Silicon Valley Exposed

August 30, 2016

rochelle-koppRochelle Kopp
Managing Principal
Japan Intercultural Consulting
www.Siliconvalleyspeak.com

Rochelle Kopp is a management consultant who works with global companies doing business in Silicon Valley, and Silicon Valley companies doing business globally. Her specialties include communication skills, leadership, cross-cultural management, and human resource management. She frequently works with entrepreneurs and other business people from overseas, helping them navigate the culture in Silicon Valley. She is the co-author of the recently released book, Valley Speak: Deciphering the Jargon of Silicon Valley.

In this podcast, Rochelle talks about why there was a need for a book deciphering the language spawned by Silicon Valley. She discusses why the innovation culture in Silicon Valley leads locals to create new expressions that may confuse the rest of the world, and she talks about some of her favorite new Silicon Valley words, like growth hacking, freemium, disruption, and the sharing economy.


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The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models

December 21, 2010

Robbie Kellman Baxter
Founder
Peninsula Strategies
peninsulastrategies.com

Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth through new markets and product offerings, her clients have included boot-strapped start-ups and mid-sized venture-backed companies like BlingNation, SurveyMonkey and PayCycle, as well as publicly-traded industry leaders, such as Netflix, Yahoo! and Oracle.

In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.


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