Posts Tagged ‘Google’

Mind Your Purpose: How Leaders Can Help Their Teams Find Engagement and Passion on a Daily Basis

April 10, 2018

Leah Weiss
Speaker & Author

Leah Weiss is the author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind. She is a Stanford Business professor, a corporate consultant for organizations liked LinkedIn, Google and the Omidyar Group, and a public speaker. Leah is an expert in corporate mindfulness, compassion and purpose.

In this podcast, Leah talks about how it’s possible for even people who work in large teams to find purpose in everyday tasks. She explains why purpose should be a priority for all of us, and talks about how we can effectively bring emotions to the workplace.

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The New Media Landscape: Brand is What Google Says It Is

April 8, 2016

barbara-henricks rusty-sheltonBarbara Cave Henricks & Rusty Shelton
Mastering the New Media Landscape: Embrace the Micromedia Mindset

Barbara Cave Henricks is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. She has represented over 40 bestsellers during her publishing career.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

In this podcast, Barbra and Rusty talk about why we should no longer think in terms of online vs. traditional media and the three categories of media that matter today. They discuss the importance of using micromedia to build a direct channel to your audience and the importance of giving people a reason to share your content.

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A Whole New World: How Cloud Economics Are Changing the Nature of Reseller Partner Programs

June 17, 2014

jim-chowJim Chow
Google Apps Global Partner Program

As head of the global partner program of Google Apps, Jim Chow is responsible for the overall Apps partner business and success of the 10,000+ Apps resellers worldwide. Jim’s focus is building a vibrant, next-generation partner program that enables partners to build thriving businesses around Google Enterprise’s cloud solutions to further accelerate the Apps business and adoption across companies of all sizes.

In this podcast, Jim talks about the three key pillars that are the foundation of the Google Apps partner program. He discusses how Google’s belief that partners are an extension of Google employees shapes the way the company approaches its partner programs, and why the cloud is the biggest disrupter to the IT reseller ecosystem.

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