Posts Tagged ‘Kathy Klotz-Guest’

Forget Boring: How Creativity and Playfulness Help Organizations Succeed

December 20, 2016

kathy-klotz-guestKathy Klotz-Guest
Author, Speaker and Comedian
www.stopboringme.com

Kathy Klotz-Guest is the founder of Keeping it Human, whose mission is to help organizations and teams turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover bold ideas for marketing content, products, branding and more. She calls them idea orgasms! A podcaster (Keeping it Human’s Improvised Marketing Show), stand-up comic and improviser, Kathy has written two short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to her recently released book, Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.

In this podcast, Kathy talks about how improv can help organizations collaborate more effectively and why the safe route is really much more risky. She discusses why it’s important that organizations value humor and don’t take themselves too seriously, plus she explains about idea orgasms and why it’s important that we have these at least once or twice a day.


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Funny Thing: Using Humor Effectively in B2B Organizations

June 30, 2011

Kathy Klotz-Guest
CEO
Keeping It Human
www.keepingithuman.com

Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful human stories. She is a Founding Research Fellow and board member for the Society for New Communications Research (SNCR) and recently completed a study of over 100 companies on the use of video storytelling.

With a background in humor and improvisation, Kathy also helps teams innovate differently by inverting assumptions about what’s possible, using play as creative fuel, and never losing sight of the fact that marketing is always about meeting customers’ human needs. In this podcast, she explains the difference between fun and funny, and talks about how humor can help drive organizational success.


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