Posts Tagged ‘l2massociates’

The Global Voice of the Customer

October 27, 2010

Lucie Newcomb
President and CEO
The NewComm Global Group, Inc.

Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.

In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it’s even more important than ever to capture the voice of the global customer.

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Marketing’s Importance for Today’s Entrepreneur

September 22, 2010

Janis Machala
Managing Partner
Paladin Partners

Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.

In this podcast, Janis tells Linda Popky about how critical marketing is to today’s entrepreneurs, as they build their businesses and work to attract investors.

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Leveraging Social Media in Global Launches

September 2, 2010

Karina Jensen
Global Minds Network

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.

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Time as the New Competitive Differentiator

June 30, 2010

Adrian Ott
CEO and Founder of Exponential Edge
Author of The 24 Hour Customer

In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses a strategic advantage and help companies achieve market leadership.

Watch Adrian’s video on how Time-onomics creates the new rules.

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Chief Customer Officers: Bringing Customer Focus to the C-Suite

June 16, 2010

Curtis Bingham
Founder and Executive Director
Chief Customer Officer Council

Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit and loyalty.

In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.

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Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits

May 17, 2010

Roger J. Best
Marketing Metrics Handbook

Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.

In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.

To learn more, join us for the complimentary webinar, Taking the Mystery out of Metrics: Making Marketing Easy to Measure on Thursday June 3, at 11am PDT.

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The New How: How Organizations Can Create Better Results Together

May 1, 2010

Nilofer Merchant
Rubicon Consulting

Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, Apple, Nokia and HP.

In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.

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Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing

April 15, 2010

Lilia Shirman
Managing Director
Shirman Group

Lilia Shirman is a technology industry executive, author, and advisor who helps technology innovators find and pursue new revenue and growth opportunities. Her clients include industry leaders like BEA Systems/Oracle, Intervoice, and Symantec, as well as rapidly growing new ventures. She is the author of 42 Rules for Growing Enterprise Revenue and an advisor in Stanford’s Global Entrepreneurial Marketing program.

In this podcast, Lilia tells us why Marketing organizations should be focusing on customer relevance, and in particular, context, to win business and close customers.

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Leveraging Facebook to Brand Your Business

March 15, 2010

Roger Katz

Roger Katz the founder and leader of Friend2Friend, is a marketer, strategist and social media expert. His career includes stints with Photobucket, Agilent, Brocade, Quantum, Bell Labs, and a number of startups. Roger is a big believer in the power of social media and the changes social media will bring to consumers and advertisers alike, hence his company’s focus on Facebook, Twitter and the iPhone.

In this podcast, Roger tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we’re seeing the biggest shift in media since the advent of the Internet.

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The Case for Creating Market-Driven Culture

March 4, 2010

Chris Brown
MarketCulture Strategies

Chris Brown is Partner and CEO of MarketCulture Strategies, where he oversees the development of new programs, services, and marketing software, as well as new business development. His IT background includes positions with Hewlett-Packard in the South Pacific Region, as well as with Australia’s largest IT wholesaler, Tech Pacific Australia. Chris’ specific area of interest and specialization is in practically applying marketing as a discipline that delivers superior return on investment.

In this podcast, Chris explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).

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