Posts Tagged ‘Leverage2Market’

The 21st Century Power Couple: Why CMOs and CIOs Belong Together

January 15, 2014

meg-bearMeg Bear
Group Vice President, Oracle Social Cloud

Meg Bear lives and works at the intersection of people, business and technology.

The Group Vice President for the Oracle Social Cloud, Meg has over 10,000 hours and more than 20 years’ experience in Enterprise Applications. She is skilled across a broad spectrum of functional domains, including Social, Customer Relationship Management, Manufacturing, Financials and Human Resources, in addition to technical tools, implementations and methodologies.

In this podcast, Meg talks about why CMOs and CIOs need to collaborate more closely to make their businesses more successful in today’s converging social world. . She explains why organizations can’t afford to pass up the opportunity to leverage the insights their IT and marketing teams are each developing— in order to take the business to an even higher level.

audio Listen to this podcast.

It’s All About the Leaders: How Leaders’ Actions Impact Employee Brand Engagement

October 9, 2013

roberta-matuson-smRoberta Matuson
The Talent Maximizer
Matuson Consulting

Roberta Matuson, president of Matuson Consulting, helps leaders in Fortune 500 companies, including Best Buy, New Balance, and The Boston Beer Company, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent.

In this podcast, Roberta talks about the link between employees and company brands, and why it’s so important to empower managers to keep employees onboard and engaged.

audio Listen to this podcast.

Exploiting Big Opportunities with Big Data

September 12, 2013

wes-trochlil-smWes Trochlil
President, Effective Database Management

Wes Trochlil, president of Effective Database Management, has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, Canada and Australia. With nearly 100 articles and hundreds of blog posts, Wes is the most published author on data management in the association market.

In this podcast, Wes talks about the opportunities and challenges for organizations of all types as they try to leverage Big Data, discusses why this is now such a hot topic, and why organizations ignore Big Data at their peril.

audio Listen to this podcast.

Warning! 80% of Your Revenue May Be Walking Out the Door

July 24, 2013

jeff-weinbergerJeff Weinberger
DS3 Consulting

Known as “the disruptive marketing guy,” DS3 founder Jeff Weinberger found his passion in helping organizations identify and develop critical, yet often overlooked, strategic opportunities. With a reputation for being innovative and, well, disruptive, he helps organizations maximize the value of their key relationships to create, adapt to, and capitalize on disruption in their markets, technologies and businesses.

A recognized thought-leader, speaker, writer and blogger on recurring revenue, disruptive marketing and Web 2.0/Enterprise 2.0 technology issues, Jeff’s writings can be found at

In this podcast, Jeff discusses why strong customer relationships are a key competitive advantage.

audio Listen to this podcast.

Creating Provocative Content: The Key to Thought Leadership

July 11, 2013

chad-barrChad Barr
The Chad Barr Group

The founder of CB Software Systems and The Chad Barr Group, Chad Barr is an Internet and business strategist and mentor who successfully guides his clients to leverage the web to transform their businesses. He has published over 100 articles and is the co-author of Million Dollar Web Presence, with Dr. Alan Weiss.

In this podcast, Chad discusses why developing provocative content is critical to strengthening thought leadership. As an example, Chad works with host Linda Popky to demonstrate how to create strong, compelling content on marketing thought leadership.

audio Listen to this podcast.

From Battlefield to the Business World: What Marketers Can Learn From the Military

June 28, 2013

richard-martin-smRichard Martin
Alcera Consulting

Richard Martin is the founder and president of Alcera Consulting Inc. He is a consultant, speaker, and executive coach. He brings his military and business leadership and management experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles.

In this podcast, Rich discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales force.

audio Listen to this podcast.

To Sell is Noble: The Link Between Purpose and Performance

June 19, 2013

lisa-mcleod-smLisa Earle McLeod
McLeod and More

Lisa Earle McLeod is a sales leadership consultant and best-selling author. Companies like Apple, Kimberly – Clark and Pfizer hire her to help them create passionate purpose-driven sales forces. Her new book is Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has appeared on the Today Show and she writes leadership commentary for

In this podcast, Lisa discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales force.

audio Listen to this podcast.

Unexpected and Unconventional: The Undeniable Advantages of the Unconference

February 18, 2013

jennifer-berkley-jackson-smJen Berkley Jackson
The Insight Advantage

Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and one-on-one interviews. She is the organizer of Product Camp Silicon Valley, which is one of the biggest unconferences in North America.

In this podcast, Jen introduces the concept of the unconference and talks about the advantages of this new type of gathering.

audio Listen to this podcast.

Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions

February 5, 2013

kathy-kingston-smKathy Kingston
Benefit Auction Strategist, Consultant & Professional Auctioneer
Kingston Auction Company

Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, Kathy Kingston has raised millions of dollars for non-profit organizations across the country for over 25 years. Whether providing training and coaching to auctioneers, consulting to not-for-profit executives or their boards, or deploying one of their award-winning team of professional auctioneers, Kingston offers one-stop shopping to organizations who want record-breaking auction results.

In this podcast, Kathy talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.

Download Kathy’s free article: 10 Deadly Sins of Benefit Auctions: How to Wreck Your Charity Fundraiser.

audio Listen to this podcast.

Digital Marketing Heats Up in Latin America

February 6, 2012

David Uribe
VP, Creative Director

David Uribe develops strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, he led digital marketing campaigns at Universal McCann and Zubi Advertising, as well as managing campaigns for Johnson & Johnson, Coca-Cola, and Sony Ericsson.

In this podcast, David talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.

audio Listen to this podcast.