Posts Tagged ‘marketing strategy’

LinkedIn: The Important Marketing Tool That’s Hiding in Plain Sight

November 10, 2016

sandra-clarkSandra Clark
Founder
LinkedIn Mentoring
www.linkedinmentoring.com

Sandra Clark is a trainer and coach who specializes in helping busy professionals create powerful LinkedIn profiles and then teaching them how to use those profiles for results. The founder of LinkedIn Mentoring, she was formerly Director of Communications for UC Santa Cruz Extension in Silicon Valley, and she is working on her first book, Social Media for the Socially Reluctant.

In this podcast, Sandra talks about why LinkedIn should be a key part of marketing strategy for individuals and businesses. She discusses the most common mistakes people make on LinkedIn, and explains how to use LinkedIn to build thought leadership.


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Propel Your Business Forward with Smart Marketing

August 2, 2016

whitney-keyesWhitney Keyes
Founder
Whitney Keyes Productions
www.whitneykeyes.com

Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal advisory council created to serve as an independent source of advice to the President, Congress, and the U.S. Small business Administration on economic issues impacting women in business. Today’s she’s principal of a global consulting firm and the author of the book Propel: Five Ways to Amp Up Your Marketing and Accelerate Business.

In this podcast, Whitney talks about how strategy, story, strength, simplicity, and speed help you build market share, boost brand loyalty, and generate more revenue. She discusses how fear often holds people back from starting a marketing campaign and how to approach marketing without getting overwhelmed.


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Transforming Marketing into a Revenue Driver

January 28, 2011

Jon Miller
Vice President-Marketing
Marketo
www.marketo.com

Jon Miller is responsible for all aspects of marketing at Marketo, and is a key architect of Marketo’s hyper-efficient revenue engine. Named a Top 10 CMO for companies under $250 million revenue by The CMO Institute, he has also held positions at Epiphany, Exchange Partners and Gemini Consulting.

In this podcast, Jon talks about why it’s so important for marketers to consider themselves part of the revenue generation team, and tells us how Marketo is implementing its own products and strategies to drive dramatic revenue growth for the company, as well as its customers.


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Generational Marketing: Vive la Difference

January 3, 2011

Jennifer Lindsay
Principal
Jennifer Lindsay Digital
jenniferlindsay.com

Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such as enhancing brand awareness, customer loyalty, and increasing leads. She is the host of the successful social media-oriented podcast on iTunes, The A-List with Jennifer Lindsay.

In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.


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The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models

December 21, 2010

Robbie Kellman Baxter
Founder
Peninsula Strategies
peninsulastrategies.com

Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth through new markets and product offerings, her clients have included boot-strapped start-ups and mid-sized venture-backed companies like BlingNation, SurveyMonkey and PayCycle, as well as publicly-traded industry leaders, such as Netflix, Yahoo! and Oracle.

In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.


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The Global Voice of the Customer

October 27, 2010

Lucie Newcomb
President and CEO
The NewComm Global Group, Inc.
www.NewCommGlobal.com

Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.

In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it’s even more important than ever to capture the voice of the global customer.


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Time as the New Competitive Differentiator

June 30, 2010


Adrian Ott
CEO and Founder of Exponential Edge
Author of The 24 Hour Customer
www.24hourcustomer.com

In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses a strategic advantage and help companies achieve market leadership.

Watch Adrian’s video on how Time-onomics creates the new rules.


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