Posts Tagged ‘marketing’

Brands Breakthrough By Being Brave Enough To Be Authentic

January 4, 2017

gregory-diehlGregory Diehl

Gregory Diehl has traveled to over 49 countries on a global quest for learning, self-discovery, entrepreneurship, and inquiry. His first book Brand Identity Breakthrough, was a smash hit and quickly became an Amazon bestseller. Gregory continues to travel internationally, offering unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.

In this podcast, Gregory talks about the biggest mistakes he sees small business owners repeating time and again in their brand identity, as well as how entrepreneurs can be unique in a marketplace that grows more crowded every day. He shares what he’s learned about marketing and communication from living in so many cultures, and he tells us why having a strong brand personality is so important to build lasting relationships with customers.

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It’s Up to You: Taking Control of Your Own Career Success

January 18, 2012

Kathryn Ullrich
President and Executive Recruiter
Kathryn Ullrich Associates, Inc.

Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.

In this podcast, Kathryn talks about what she’s learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.

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Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

December 21, 2011

Kelli Richards
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry

Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.

In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.

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Content Makes the World Go Round: The Challenges of Globalizing Marketing Content

August 5, 2011

Val Swisher
Content Rules

Val Swisher is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your content ready for the demands of the global marketplace. She has previously held management positions in technical documentation and training at SynOptics and 3Com.

In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.

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Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan

June 18, 2011

Karen Freberg
Adjunct Professor –
West Virginia University – IMC Program

Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.

A doctoral candidate studying public relations at the University of Tennessee, Karen is currently a graduate teaching associate at the University of Tennessee and an adjunct faculty member for West Virginia University. Karen’s research interests are in public relations, crisis communications, and social media. She’s presented in several international conferences with her research in China, Brazil, Greece, and the Netherlands. Karen has also worked on several grant projects with the National Center for Food Protection and Defense (NCFPD) and Department of Homeland Security (DHS) Science and Technology Division involving emerging social media and mobile technologies in crisis communications.

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The Global Voice of the Customer

October 27, 2010

Lucie Newcomb
President and CEO
The NewComm Global Group, Inc.

Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.

In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it’s even more important than ever to capture the voice of the global customer.

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The State of Branding in Silicon Valley: Beyond the Dark Ages

October 13, 2010

Kevin Heney
Founder and Executive Director
Silicon Valley Brand Forum

Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, Quantum and Informatica.

In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.

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Marketing’s Importance for Today’s Entrepreneur

September 22, 2010

Janis Machala
Managing Partner
Paladin Partners

Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.

In this podcast, Janis tells Linda Popky about how critical marketing is to today’s entrepreneurs, as they build their businesses and work to attract investors.

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Leveraging Social Media in Global Launches

September 2, 2010

Karina Jensen
Global Minds Network

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.

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Using Social Media to Take Product Launches to a Whole New Level

August 6, 2010

LaSandra Brill
Senior Manager, Cisco Service Provider Web &
Social Media Marketing

In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.

Read LaSandra’s blog, Marketing in a Web 2.0 World.

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