Posts Tagged ‘measure marketing’

Integrate 2011 Interview: Measuring Marketing

July 25, 2011

Drew Stevens
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/drew_stevens

Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing.

Drew works with senior officers (CEOs, Presidents) and Sales Directors who struggle with their sales teams to meet organizational goals and acquire new clients. He helps organizations develop brand loyalty with IMC tactics to help increase relationships and the customer experience. Drew is an adjunct instructor with several graduate universities including West Virginia University, as well as a frequently requested keynote speaker and media expert.


View this podcast.