Posts Tagged ‘mobile marketing’

Mobile Marketing Takes the Gold at Rio Olympics

August 10, 2016

brian-heikesBrian Heikes
Vice President of Product
3Cinteractive
www.3c.com

Brian Heikes is Vice President of Product at 3Cinteractive. Through mobile marketing services, 3C deepens and extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Marketers can leverage 3C’s expertise connecting mobile to business results and its Switchblade(tm) platform’s multichannel capabilities – including SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services and more—to deliver timely, relevant engagement at the customers’ moment of need.

In this podcast, Brian talks about how mobile technology will play a starring role at this year’s Summer Olympic Games in Rio. He discusses the new apps we’ll see implemented in Rio, from mobile payments and digital wallets to augmented reality and location-based technologies and he discusses how these technologies are creating a whole new level of engagement for brands.


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Integrate 2011 Interview: What’s Hot in Mobile Marketing

July 8, 2011

Barbara L. Ciaramitaro
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/barbara_ciaramitaro

Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing.

Barbara is an adjunct professor in the IMC program at WVU where she teaches Mobile Marketing, as well as an assistant professor with the College of Business at Ferris State University in Big Rapids, Michigan where she teaches graduate and undergraduate courses on a variety of topics including information security, business intelligence, social media and virtual worlds, and project management. She is a frequent speaker and author on topics including social media, virtual worlds, and privacy. She edited the book and authored chapters in Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships published by IGI Global in August 2010. She is currently editing the book and authoring chapters for Mobile Technology Consumption: Opportunities and Challenges to be published by IGI Global in 2011.


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