Posts Tagged ‘popky’

The Global Voice of the Customer

October 27, 2010

Lucie Newcomb
President and CEO
The NewComm Global Group, Inc.
www.NewCommGlobal.com

Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.

In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it’s even more important than ever to capture the voice of the global customer.


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The State of Branding in Silicon Valley: Beyond the Dark Ages

October 13, 2010

Kevin Heney
Founder and Executive Director
Silicon Valley Brand Forum
www.svbrandforum.com

Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, Quantum and Informatica.

In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.


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Marketing’s Importance for Today’s Entrepreneur

September 22, 2010

Janis Machala
Managing Partner
Paladin Partners
www.PaladinPartners.com

Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.

In this podcast, Janis tells Linda Popky about how critical marketing is to today’s entrepreneurs, as they build their businesses and work to attract investors.


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Leveraging Social Media in Global Launches

September 2, 2010

Karina Jensen
Global Minds Network
www.globalmindsnetwork.com

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.


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Using Social Media to Take Product Launches to a Whole New Level

August 6, 2010

LaSandra Brill
Senior Manager, Cisco Service Provider Web &
Social Media Marketing
www.cisco.com

In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.

Read LaSandra’s blog, Marketing in a Web 2.0 World.


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Time as the New Competitive Differentiator

June 30, 2010


Adrian Ott
CEO and Founder of Exponential Edge
Author of The 24 Hour Customer
www.24hourcustomer.com

In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses a strategic advantage and help companies achieve market leadership.

Watch Adrian’s video on how Time-onomics creates the new rules.


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Chief Customer Officers: Bringing Customer Focus to the C-Suite

June 16, 2010

Curtis Bingham
Founder and Executive Director
Chief Customer Officer Council
www.ccocouncil.org

Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit and loyalty.

In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.


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Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits

May 17, 2010

Roger J. Best
Author
Marketing Metrics Handbook
www.marketingmetricshandbook.com

Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.

In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.

To learn more, join us for the complimentary webinar, Taking the Mystery out of Metrics: Making Marketing Easy to Measure on Thursday June 3, at 11am PDT.


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The New How: How Organizations Can Create Better Results Together

May 1, 2010

Nilofer Merchant
CEO
Rubicon Consulting
www.rubiconconsulting.com

Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, Apple, Nokia and HP.

In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.


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Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing

April 15, 2010

Lilia Shirman
Managing Director
Shirman Group
www.shirmangroup.com

Lilia Shirman is a technology industry executive, author, and advisor who helps technology innovators find and pursue new revenue and growth opportunities. Her clients include industry leaders like BEA Systems/Oracle, Intervoice, and Symantec, as well as rapidly growing new ventures. She is the author of 42 Rules for Growing Enterprise Revenue and an advisor in Stanford’s Global Entrepreneurial Marketing program.

In this podcast, Lilia tells us why Marketing organizations should be focusing on customer relevance, and in particular, context, to win business and close customers.


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