Posts Tagged ‘Red Slice’

Walk A Mile in Their Shoes: How Improving Empathy Translates to Bottom Line Improvements

September 18, 2019

Maria Ross
red-slice.com/

Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including Branding Basics for Small Business and The Empathy Edge: Harnessing the Value of Compassion as an Engine For Success. In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain.

In this podcast, Maria explains why empathy is so important in today’s workplace, and discusses the benefits that accrue to companies who adopt empathy as a practice. She gives us examples of how marketers can adopt more empathy in our daily work, in order to enhance the customer experience.


audio Listen to this podcast.

When Your Reputation’s On the Line: How Small Businesses Can Use Brand Strategy Effectively

August 19, 2015

maria-ross2Maria Ross
Brand Strategist
www.red-slice.com

Maria Ross is a brand strategist, author, and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, and her humorous and heartfelt memoir, Rebooting My Brain.

In this podcast, Maria talks about why brand is just as important for small businesses as for large ones. She discusses the biggest mistakes entrepreneurs make when trying to build their brand, as well as how social media can help or hurt a branding effort.


audio Listen to this podcast.