Making Customers Yours Forever—On A Monthly Basis

 

Robbie Kellman Baxter
Founder
Peninsula Strategies LLC
www.robbiekellmanbaxter.com/

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription pricing. Her clients have included Microsoft, the Wall Street Journal, Electronics Arts, and over 100 other membership economy organizations. Her first book, The Membership Economy, is an international bestseller. Her widely anticipated new book, The Forever Transaction, has recently been released.

In this podcast, Robbie explains how the membership economy has evolved over the last five years. She talks about why consumers and brands both love subscriptions, warns us how to avoid subscription fatigue, and tells us where she sees the world of memberships and subscriptions moving in the future.

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Join Now: How the New Membership Economy Affects Marketers

Robbie Kellman Baxter
Founder, Peninsula Strategies LLC
www.peninsulastrategies.com

Robbie Kellman Baxter founder of strategy consulting firm, Peninsula Strategy, is the author of the Amazon Hot New Release, The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. She has worked with clients in more than 20 industries, and has served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton and a Silicon Valley product marketer.

In this podcast, Robbie discusses how today’s technology enables businesses of all types to move towards a membership model that focuses on access vs. ownership and relationship instead of transactions. She also talks about how the membership economy changes the acquisition funnel and why this new business model is relevant for all organizations, including B2B companies.

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The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models

Robbie Kellman Baxter
Founder
Peninsula Strategies
peninsulastrategies.com

Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth through new markets and product offerings, her clients have included boot-strapped start-ups and mid-sized venture-backed companies like BlingNation, SurveyMonkey and PayCycle, as well as publicly-traded industry leaders, such as Netflix, Yahoo! and Oracle.

In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.

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