Posts Tagged ‘robbie Kellman Baxter’

Join Now: How the New Membership Economy Affects Marketers

June 3, 2015

robbie-baxterRobbie Kellman Baxter
Founder, Peninsula Strategies LLC
www.peninsulastrategies.com

Robbie Kellman Baxter founder of strategy consulting firm, Peninsula Strategy, is the author of the Amazon Hot New Release, The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. She has worked with clients in more than 20 industries, and has served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton and a Silicon Valley product marketer.

In this podcast, Robbie discusses how today’s technology enables businesses of all types to move towards a membership model that focuses on access vs. ownership and relationship instead of transactions. She also talks about how the membership economy changes the acquisition funnel and why this new business model is relevant for all organizations, including B2B companies.


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The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models

December 21, 2010

Robbie Kellman Baxter
Founder
Peninsula Strategies
peninsulastrategies.com

Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth through new markets and product offerings, her clients have included boot-strapped start-ups and mid-sized venture-backed companies like BlingNation, SurveyMonkey and PayCycle, as well as publicly-traded industry leaders, such as Netflix, Yahoo! and Oracle.

In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.


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