Jono Bacon, is a leading community and management strategy consultant, speaker, and author. He is the founder of Jono Bacon Consulting, which provides community and management strategy, execution, and coaching and the author of the best-selling The Art Of the Community. He has previously served as director of community at GitHub, Canonical, XPRIZE, OpenAdvantage, and is the founder of the primary annual conference for community leaders and managers, the Community Leadership Summit, as well as the Open Collaboration Conference.
In this podcast, Jono explains how important it is for businesses to build strong communities. He talks about the difference between public and private communities, discusses consumer, champion, and collaborative communities, and provides tips for how to keep communities healthy in an age of social media and outrage culture.
Chris Dessi is an award-winning digital thinker, author, television & radio commentator, public speaker and educator, and the CEO and Founder of the Silverback Social digital marketing agency. He is a personal branding contributor to Inc.com and Success Magazine, as well as the producer of the Westchester Digital Summit, named by Forbes in 2015 one of the “Conferences That Will Keep You Ahead Of Marketing Trends This Year.” He has written three books. The latest, a leading personal branding book is Remarkable You: Build a Personal Brand and Take Charge of Your Career. He’s also the author of Just Like You: 24 Interviews of Ordinary People Who’ve Achieved Extraordinary Success and Your World is Exploding: How Social Media is Changing Everything – and How You Need to Change with It.
In this podcast, Chris discusses the importance of personal branding, as well as building a powerful digital identity. He introduces us to a set of easy-to-use tools to create compelling online content, and talks about leadership lessons he’s learned since launching his company in 2012.
Maria Ross is a brand strategist, author, and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, and her humorous and heartfelt memoir, Rebooting My Brain.
In this podcast, Maria talks about why brand is just as important for small businesses as for large ones. She discusses the biggest mistakes entrepreneurs make when trying to build their brand, as well as how social media can help or hurt a branding effort.
Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. He’s been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over the past 13 years, Fizz has become the global leader in WOMM with clients on every continent. If you’ve bought products because of a friend’s recommendation over the past 13 years, then you may have been touched by the work of Wright and his team at Fizz.
In this podcast, Ted talks about why word of mouth marketing may be the most powerful marketing tool available today, as well as the importance of influencers to brand success. He explains why word of mouth marketing is much more powerful than social media and tells us why Twitter may be the last of a dying breed.
Charmaine Hammond is an international speaker, best-selling author, and business owner who has presented to more than 75,000 people around the world. Her clients have included government, industry, nonprofit organizations, educational institutions and health care facilities. Charmaine is on a mission to help authors and aspiring authors make their books into successful businesses.
In this podcast, Charmaine discusses several unconventional and creative ways authors and consultants can use marketing to build momentum and reach for their work.
Malcolm De Leo
Chief Evangelist
NetBase Solutions www.netbase.com
Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build the marketplace for NetBase’s natural language processing engine that reads billions of conversations from millions of social media sources. Previously, he held positions at Daymon Worldwide and the Clorox Company.
In this podcast, Malcolm discusses the current state of the social media listening market, as well as what companies should look out for when implementing social media programs for their business.
Kelli Richards
CEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry www.allaccessgroup.com
Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.
Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing.
Barbara is an adjunct professor in the IMC program at WVU where she teaches Mobile Marketing, as well as an assistant professor with the College of Business at Ferris State University in Big Rapids, Michigan where she teaches graduate and undergraduate courses on a variety of topics including information security, business intelligence, social media and virtual worlds, and project management. She is a frequent speaker and author on topics including social media, virtual worlds, and privacy. She edited the book and authored chapters in Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships published by IGI Global in August 2010. She is currently editing the book and authoring chapters for Mobile Technology Consumption: Opportunities and Challenges to be published by IGI Global in 2011.
Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.
A doctoral candidate studying public relations at the University of Tennessee, Karen is currently a graduate teaching associate at the University of Tennessee and an adjunct faculty member for West Virginia University. Karen’s research interests are in public relations, crisis communications, and social media. She’s presented in several international conferences with her research in China, Brazil, Greece, and the Netherlands. Karen has also worked on several grant projects with the National Center for Food Protection and Defense (NCFPD) and Department of Homeland Security (DHS) Science and Technology Division involving emerging social media and mobile technologies in crisis communications.
Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such as enhancing brand awareness, customer loyalty, and increasing leads. She is the host of the successful social media-oriented podcast on iTunes, The A-List with Jennifer Lindsay.
In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.
Your host for these insightful discussions on thought-provoking marketing topics. Linda is the president of Leverage2Market℠ Associates, a marketing strategy firm. About Linda.
Jono Bacon
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