Posts Tagged ‘social media’

Leveraging Social Media in Global Launches

September 2, 2010

Karina Jensen
Global Minds Network
www.globalmindsnetwork.com

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.


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Using Social Media to Take Product Launches to a Whole New Level

August 6, 2010

LaSandra Brill
Senior Manager, Cisco Service Provider Web &
Social Media Marketing
www.cisco.com

In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.

Read LaSandra’s blog, Marketing in a Web 2.0 World.


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