Posts Tagged ‘strategy’

Bridging the Gap: Tools, Behaviors, and Beliefs that Help Align Strategy And Execution

August 29, 2018

Bill Sanders
Principal and Managing Director
Roebling Strauss
www.roeblingstrauss.com

Bill Sanders is a business transformation and process innovation expert who drives organizations to execute on innovative strategy and unlock latent potential using their existing strengths. Using his proven holistic approach, Bill rapidly bridges the gap between strategy and execution by identifying the misalignments between strategy, goals, process and execution, and then designing elegant solutions that close those gaps, accelerating growth, profitability, and innovation. He is the author of the book Hierarchy to High Performance.

In this podcast, Bill tells us why static and entrenched mindsets don’t fly in today’s environment of digital transformation. He explains the four factors that ensure strategy and execution are aligned and discusses the need to regularly examine the beliefs we bring into an organization.


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Leading Effective Change by Interpreting the Chocolate Conversation

March 25, 2015

rose-fassRose Fass
CEO
Fassforward Consulting Group
www.fassforward.com

Rose Fass, is the founder and CEO of fassforward Consulting Group, a leading edge business transformation firm that works with Fortune 500 executive teams on translating strategy, driving change, and growing leadership. As the Chief Transformation Officer at Xerox, she led the transition to the global industry and solutions business—integrating acquisitions, diverse cultures and operating units to develop and execute their enterprise strategy.

In this podcast, Rose discusses the chocolate conversation and how it affects the culture of a company, as well as why leading change can be bittersweet.


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The State of Branding in Silicon Valley: Beyond the Dark Ages

October 13, 2010

Kevin Heney
Founder and Executive Director
Silicon Valley Brand Forum
www.svbrandforum.com

Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, Quantum and Informatica.

In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.


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Marketing’s Importance for Today’s Entrepreneur

September 22, 2010

Janis Machala
Managing Partner
Paladin Partners
www.PaladinPartners.com

Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.

In this podcast, Janis tells Linda Popky about how critical marketing is to today’s entrepreneurs, as they build their businesses and work to attract investors.


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Leveraging Social Media in Global Launches

September 2, 2010

Karina Jensen
Global Minds Network
www.globalmindsnetwork.com

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.


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Using Social Media to Take Product Launches to a Whole New Level

August 6, 2010

LaSandra Brill
Senior Manager, Cisco Service Provider Web &
Social Media Marketing
www.cisco.com

In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.

Read LaSandra’s blog, Marketing in a Web 2.0 World.


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Time as the New Competitive Differentiator

June 30, 2010


Adrian Ott
CEO and Founder of Exponential Edge
Author of The 24 Hour Customer
www.24hourcustomer.com

In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses a strategic advantage and help companies achieve market leadership.

Watch Adrian’s video on how Time-onomics creates the new rules.


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Chief Customer Officers: Bringing Customer Focus to the C-Suite

June 16, 2010

Curtis Bingham
Founder and Executive Director
Chief Customer Officer Council
www.ccocouncil.org

Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit and loyalty.

In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.


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Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits

May 17, 2010

Roger J. Best
Author
Marketing Metrics Handbook
www.marketingmetricshandbook.com

Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.

In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.

To learn more, join us for the complimentary webinar, Taking the Mystery out of Metrics: Making Marketing Easy to Measure on Thursday June 3, at 11am PDT.


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The New How: How Organizations Can Create Better Results Together

May 1, 2010

Nilofer Merchant
CEO
Rubicon Consulting
www.rubiconconsulting.com

Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, Apple, Nokia and HP.

In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.


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