Posts Tagged ‘technology’

Customer Experience: Are You Ready for the New Journey?

January 28, 2014

christine-crandellChristine Crandell
President
New Business Strategies
www.newbizs.com

Christine Crandell, president of B2B strategy and customer experience firm New Business Strategies, leads client services teams serving customers worldwide. She has keynoted and spoken on building customer-centric organizations, aligning sales and marketing, and customer experience strategy, and blogs for the Huffington Post and Forbes.com.

In this podcast, Christine talks about how managing today’s customer experience is so different in the past and why understanding the journey of key customer participants to decide to purchase a product or service is so critical to an organization’s success.


audio Listen to this podcast.

The 21st Century Power Couple: Why CMOs and CIOs Belong Together

January 15, 2014

meg-bearMeg Bear
Group Vice President, Oracle Social Cloud
Oracle
www.megbear.com

Meg Bear lives and works at the intersection of people, business and technology.

The Group Vice President for the Oracle Social Cloud, Meg has over 10,000 hours and more than 20 years’ experience in Enterprise Applications. She is skilled across a broad spectrum of functional domains, including Social, Customer Relationship Management, Manufacturing, Financials and Human Resources, in addition to technical tools, implementations and methodologies.

In this podcast, Meg talks about why CMOs and CIOs need to collaborate more closely to make their businesses more successful in today’s converging social world. . She explains why organizations can’t afford to pass up the opportunity to leverage the insights their IT and marketing teams are each developing— in order to take the business to an even higher level.


audio Listen to this podcast.