Posts Tagged ‘West Virginia University’

Integrate 2011 Interview: Measuring Marketing

July 25, 2011

Drew Stevens
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/drew_stevens

Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing.

Drew works with senior officers (CEOs, Presidents) and Sales Directors who struggle with their sales teams to meet organizational goals and acquire new clients. He helps organizations develop brand loyalty with IMC tactics to help increase relationships and the customer experience. Drew is an adjunct instructor with several graduate universities including West Virginia University, as well as a frequently requested keynote speaker and media expert.


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Integrate 2011 Interview: What’s Hot in Mobile Marketing

July 8, 2011

Barbara L. Ciaramitaro
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/barbara_ciaramitaro

Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing.

Barbara is an adjunct professor in the IMC program at WVU where she teaches Mobile Marketing, as well as an assistant professor with the College of Business at Ferris State University in Big Rapids, Michigan where she teaches graduate and undergraduate courses on a variety of topics including information security, business intelligence, social media and virtual worlds, and project management. She is a frequent speaker and author on topics including social media, virtual worlds, and privacy. She edited the book and authored chapters in Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships published by IGI Global in August 2010. She is currently editing the book and authoring chapters for Mobile Technology Consumption: Opportunities and Challenges to be published by IGI Global in 2011.


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Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan

June 18, 2011

Karen Freberg
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/karen_freberg

Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.

A doctoral candidate studying public relations at the University of Tennessee, Karen is currently a graduate teaching associate at the University of Tennessee and an adjunct faculty member for West Virginia University. Karen’s research interests are in public relations, crisis communications, and social media. She’s presented in several international conferences with her research in China, Brazil, Greece, and the Netherlands. Karen has also worked on several grant projects with the National Center for Food Protection and Defense (NCFPD) and Department of Homeland Security (DHS) Science and Technology Division involving emerging social media and mobile technologies in crisis communications.


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