Linda Popky is the founder and president of Leverage2Market℠ Associates, Inc., a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investments in marketing programs, processes, and people.
Leverage2Market℠ enables a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Among the companies with whom Linda has worked are Sun Microsystems, Cisco Systems, NetApp, Autodesk, Applied Materials, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Medical Systems and more.
Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning, and the president of Women in Consulting (WIC), a collaborative organization of seasoned business professionals in more than 30 consulting specialties.
In demand as a speaker for presentations and workshops to corporate, nonprofit, and conference audiences, Linda has been quoted and featured in a variety of print and online publications. She is the author of the recently published handbook Marketing Your Career: Positioning, Packaging, and Promoting Yourself for Success. (see Woodside Business Press.)