Archive for the ‘Marketing Thought Leadership Podcast’ Category

Conversations, not Content: Why Humanizing Social Media Marketing is Necessary for Success

September 13, 2017

Aliza Sherman
Author
www.alizasherman.com

Aliza Sherman is a web pioneer who helped pave the way for women on the Internet in the early 90s with the organization she founded, Webgrrls International, and the company she started, Cybergrrl, Inc., that helped brands connect with women online. She founded one of the earliest social media agencies, Conversify, and an early mobile marketing and apps company, Mediaegg. Aliza currently consults companies and organizations on digital marketing strategy and day-to-day social media management. She is the author of 11 books including Social Media Engagement for Dummies and The Happy Healthy Nonprofit.

In this podcast, Aliza talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. She discusses the importance of making people feel heard, and tells us why reaches and likes are not valuable ways to measure the success of social media marketing efforts.


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Mind the Gap: How to Get Over What’s in the Way of Your Greatness

August 31, 2017

Lolly Daskal
CEO
Lead from Within
www.lollydaskal.com

Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness, is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spanning 14 countries, six languages and hundreds of companies. As founder and CEO of Lead From Within, she is a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world. Among the places her writing has appeared are HBR, Fast Company, Huffington Post, and Psychology Today.

In this podcast, Lolly talks about the main problem with leadership today, as well as what’s different about her leadership model. She discusses the seven traits that are critical for a leader to have, as well as the shadow traits that get between leaders and their greatness, and how these apply directly to marketers.


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Achieving Liftoff: How to Plan Product Launches That Soar

August 1, 2017

Jane Willis
Partner
Proper Rebel
www.goproperrebel.com

Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was sold to Intuit. At Proper Rebel, her mission is to help companies launch and grow products.

In this podcast, Jane talks about the key strategy questions that need to be resolved to have a successful product launch. She discussed some of the 25+ ways companies can compete strategically in a marketplace, and discusses some of the most common product launch mistakes she’s seen over the years.


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The Law of Attraction: Why Magnetic Leadership is Critical for Success

July 11, 2017

Roberta Matuson
President
Matuson Consulting
www.matusonconsulting.com

For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She is known globally as “The Talent Maximizer®.” Roberta is the person that top employment site Monster and global retail giant Staples turns to for advice on talent. She is the author of four books, including the recently released, The Magnetic Leader: How Irresistible Leaders Attract Talent, Customers and Profits. Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and left the show unscathed.

In this podcast, Roberta talks about why magnetic leaders, those who attract talent to them, are so critical for successful organizations. She talks about some of the biggest mistakes she sees leaders make when it comes to leadership, and provides tips for how each of us can learn to be more magnetic.


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Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

June 27, 2017

Jen Berkley Jackson
Owner
The Insight Advantage
www.theinsightadvantage.com

Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine research strategy and then to implement a variety of customer feedback tools, including phone and online surveys, focus groups, market research, and one-on-one interviews. Jennifer has experience managing research projects in a multitude of industries including high tech software and hardware, consulting services, medical equipment, pharmaceuticals, utilities, and more. She also teaches The Power of Market Research at UCSC Extension Silicon Valley.

In this podcast, Jen talks about why companies should consider adding benchmarking, or best practices, surveys to their strategic marketing program. She discusses how benchmark surveys can help establish brand thought leadership, and discusses the three most important things organizations should consider to get the most mileage out of a benchmarking survey.


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Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle

June 13, 2017

Lee Caraher
CEO
DoubleForte PR & Digital Marketing
www.leecaraher.com

Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based on her experience with failing and then succeeding at retaining Millennials. Her most recent book, The Boomerang Principle, was published in April 2017.

In this podcast, Lee talks about why companies should allow and encourage former employees to return to the fold. She discusses why today’s successful organizations focus on becoming talent brands instead of employment brands, and how employees should approach their departure from an organization to best leave the door open to come back later.


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It’s All About Relationships: How Savvy Networkers Work a Room for Success

May 30, 2017

Susan RoAne
Author and Speaker
Detati Digital Marketing
www.susanroane.com

Named by Forbes.com as one of the networking gurus of 2015, Susan RoAne is an in-demand international keynote speaker who for three decades has shared her message of connection and communication with audiences worldwide—on stage, in print, and with the media. She is the author of the classic bestseller How to Work a Room, now available as a silver anniversary revised edition, as well as The Secrets of Savvy Networking and several other well-received books.

In this podcast, Susan talks about the key differences in working a room and networking. She discusses what’s stayed the same and what’s changed over the last 25 years, what differentiates savvy networkers from the rest of us, and why preparation and follow-up make all the difference.


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Why Small Business Marketing Can Be a Really BIG Deal

May 9, 2017

Roberta Kiphuth
President and Co-Founder
Detati Digital Marketing
www.detati.com

Roberta Kiphuth is president and co-founder of Detati Digital Marketing and Pacific Light Studios, based in Sunnyvale, CA. As a long-time entrepreneur, Roberta has spent the majority of her career working as a branding, design, and marketing consultant for businesses of all sizes in the technology, semiconductor, medical device, solar, and non-profit areas. She has been a presenter at the Women’s Networking Alliance Marketing Summit, the Small Business Digital Marketing Summit and for the National Association of Women Business Owners (NAWBO) on topics related to building small business.

In this podcast, Roberta talks about how technology has changed marketing for small businesses. She discusses some of the biggest challenges small businesses have for marketing, and why it’s important to have a blueprint, like Detati’s BIG Program (Build, Improve and Grow) to organize and focus small business marketing.


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When Engagement Is Not Enough: How Ingagement Leads to Greater Profitability and Success

April 19, 2017

Evan Hackel
Founder and Principal
Ingage Consulting
www.ingage.net

Evan Hackel, creator of the concept of Ingaging Leadership and author of Ingaging Leadership, is a successful businessman who has started more than 10 companies. During his tenure at CCA Global Partners, he ran a $5 billion division. One of his signature achievements was turning around a bankrupt business in four years, more than doubling system-wide sales to exceed $2 billion. He is also CEO of Tortal Training, a Charlotte North Carolina- based firm that specializes in developing and implementing interactive training solutions for companies in all sectors.

In this podcast, Evan talks about going above and beyond the typical engagement to ingagement—involving input and involvement. He discusses the importance in differentiating between fact and opinion, tell us why listening for what’s right beats just listening every time, and blows away the myths as to why most managers don’t work at being ingaging leaders.


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Where Are Those Synergies Anyway? What Marketers Should Know About Why Most Mergers & Acquisitions Don’t Deliver

March 28, 2017

Constance Dierickx
CEO and Founder
CD Consulting Group
www.cdconsultinggrp.com

Constance Dierickx helps senior executives in high-stakes transitions and crisis. Her clients succeed in mergers and acquisitions 400 percent more often than the average. She has consulted with executives in more than 20 countries on five continents over a 25-year period. Prior to her consulting career, Constance was a stockbroker, where she observed the effect of illogical decisions on both her clients and colleagues. Her curiosity about how people make decisions led her to study psychology and business, earning a PhD, and becoming known as The Decision Doctor™. Her forthcoming book High Stakes Leadership is due in September, 2017.

In this podcast, Constance talks about the biggest traps in mergers and acquisitions, as well as the role emotion plays in these decisions. She discusses the invisible decision traps executives often fall into, why courage, judgment and fortitude are critical for successful high stakes leadership, and what today’s marketers can learn from Jackie Robinson and Branch Rickey.


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