Archive for the ‘Marketing Thought Leadership Podcast’ Category

Feeding the Entrepreneur in You…No Matter What Your Day Job

February 6, 2018

Dorie Clark
Consultant and Author
www.dorieclark.com

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, Dorie consults and speaks for clients, including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album.

In this podcast, Dorie talks about why it’s important for even those with full time jobs to become more entrepreneurial. She discusses why content creation is critical for those with an entrepreneurial spirit, and talks about how entrepreneurs of all types – whether employed by a company or on their own – can become more successful by expanding their thinking.


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The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success

January 16, 2018

Liz Bywater
Founder and President
Bywater Consulting Group
www.lizbywater.com

Dr. Liz Bywater helps C-Suite leaders increase influence, catapult innovation, accelerate growth, build exceptional teams, and thrive amid the pressure of a 24×7 world. Her clients include top-tier executives at Johnson & Johnson, Nike, Thomson Reuters, Bristol-Myers Squibb, and more. She provides expert commentary for the Wall St. Journal, New York Times, and Fast Company and has been a featured guest on CBS radio’s Philadelphia Agenda and Remarkable Women. She is the author of the recently published book, Slow Down to Speed Up: Lead, Succeed and Thrive in a 24/7 World.

In this podcast, Liz talks about the hazards of moving too fast and how a strategic pause can actually accelerate growth. She discusses why it’s as critical to identify what not to do, as it is to do more, and tells us the three ways executives and teams can protect their time in today’s crazy world.


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Let’s Do Launch: How to Ensure Your Next Launch Soars

January 3, 2018

Jennifer LeBlanc
Writer, Speaker, Strategic Consultant
www.thinkresultsmarketing.com

Jennifer LeBlanc is the CEO and Founder of ThinkResults Marketing, a full-service marketing agency that has delivered over $1.5B in new revenue to clients. A scientist, professional speaker, author, coach, and mentor, she is well known in the Bay Area as a strong advocate for advancing women in science and technology. She speaks regularly on best consulting practices and business strategy.

As part of her marketing and executive coaching practice, Jennifer is certified as a Master Neurolinguistic Programming (NLP) Coach. She works with entrepreneurs and executives to help them make quick and lasting change in their lives, so they can create the impact they were born to make. Her book entitled Launching for Revenue: How to Launch Your Product, Service or Company will be available in early 2018.

In this podcast, Jenn talks about why so many launches fail. She shares examples of highly successful launches and discusses some of the key elements that can define launch success or failure.


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Choose Wisely: Why You Need to Be THE Choice for Your Customers

December 6, 2017

Gene Hammett
Writer, Speaker, Strategic Consultant
www.genehammett.com

Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth. He presents his ideas on becoming THE choice, not a choice, and unleashing the entrepreneurial spirit by activating internal brand ambassadors for companies.

His podcast, Leaders in the Trenches, has been recognized by Inc and Entrepreneur for its insight on marketing and sales leadership. Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. He is a regular contributor to Entrepreneur and has been featured in Forbes, Success, Business Insider, and Inc.

In this podcast, Gene talks about why it is so important to stand out from the noise and be THE choice for your customers. He discusses common mistakes, and describes the six principles that help you resonate and emotionally connect with your audience.


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Doing Better at Doing Good: Where Marketing and Philanthropy Intersect

November 28, 2017

Kris Putnam-Walkerly
President
Putnam Consulting Group
www.putnam-consulting.com

Kris Putnam-Walkerly is a global philanthropy advisor and President of the Putnam Consulting Group. She is the author of the award-winning book Confident Giving: Sage Advice for Funders, a Forbes.com contributor on the topic of philanthropic giving, and was named one of America’s Top 25 Philanthropy Speakers in 2016 and 2017. Her clients include the Charles and Helen Schwab Foundation, the Robert Wood Johnson Foundation, David and Lucile Packard Foundation and the Commonwealth Fund, among dozens of others.

In this podcast, Kris talks about the connections between philanthropy and marketing, including the research that shows consumers prefer brands that participate in cause marketing. She discusses the importance of effective communications for philanthropic organizations, and how your brand can improve your charitable giving.


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Is Your Leader’s Brand A Barrier or Catalyst to Organizational Performance?

November 2, 2017

Hugh Blane
President
www.clarisconsulting.net

Hugh Blane is the President of Claris Consulting and the go-to-expert for converting human potential into accelerated business results. His work centers on helping executives and entrepreneurs challenge assumptions, jettison complacency, and catapult growth. He’s the author of 7 Principles of Transformational Leadership: Create a Mindset of Passion, Innovation, and Growth. His clients include Sony Pictures, Starbucks, Nordstrom, Microsoft, Pepperdine University, KPMB, and Costco.

In this podcast, Hugh talks about the biggest barriers he sees to executive success, including the importance of leaders understanding how their own brand impacts the organization. He discusses the importance of slowing down to go fast, and tells us how to avoid the trap that causes most employee engagement initiatives to fall flat.


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Conversations, not Content: Why Humanizing Social Media Marketing is Necessary for Success

September 13, 2017

Aliza Sherman
Author
www.alizasherman.com

Aliza Sherman is a web pioneer who helped pave the way for women on the Internet in the early 90s with the organization she founded, Webgrrls International, and the company she started, Cybergrrl, Inc., that helped brands connect with women online. She founded one of the earliest social media agencies, Conversify, and an early mobile marketing and apps company, Mediaegg. Aliza currently consults companies and organizations on digital marketing strategy and day-to-day social media management. She is the author of 11 books including Social Media Engagement for Dummies and The Happy Healthy Nonprofit.

In this podcast, Aliza talks about what marketers need to be aware of, and beware of, when using social networks, especially avoiding the technology trap. She discusses the importance of making people feel heard, and tells us why reaches and likes are not valuable ways to measure the success of social media marketing efforts.


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Mind the Gap: How to Get Over What’s in the Way of Your Greatness

August 31, 2017

Lolly Daskal
CEO
Lead from Within
www.lollydaskal.com

Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness, is one of the most sought-after executive leadership coaches in the world. Her extensive cross-cultural expertise spanning 14 countries, six languages and hundreds of companies. As founder and CEO of Lead From Within, she is a catalyst for leaders who want to enhance performance and make a meaningful difference in their companies, their lives, and the world. Among the places her writing has appeared are HBR, Fast Company, Huffington Post, and Psychology Today.

In this podcast, Lolly talks about the main problem with leadership today, as well as what’s different about her leadership model. She discusses the seven traits that are critical for a leader to have, as well as the shadow traits that get between leaders and their greatness, and how these apply directly to marketers.


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Achieving Liftoff: How to Plan Product Launches That Soar

August 1, 2017

Jane Willis
Partner
Proper Rebel
www.goproperrebel.com

Jane Willis has successfully launched dozens of products at major corporations and start-ups. She was a VP of Product Marketing ad Adobe Systems and head of marketing for a small company, PayCycle, which was sold to Intuit. At Proper Rebel, her mission is to help companies launch and grow products.

In this podcast, Jane talks about the key strategy questions that need to be resolved to have a successful product launch. She discussed some of the 25+ ways companies can compete strategically in a marketplace, and discusses some of the most common product launch mistakes she’s seen over the years.


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The Law of Attraction: Why Magnetic Leadership is Critical for Success

July 11, 2017

Roberta Matuson
President
Matuson Consulting
www.matusonconsulting.com

For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. She is known globally as “The Talent Maximizer®.” Roberta is the person that top employment site Monster and global retail giant Staples turns to for advice on talent. She is the author of four books, including the recently released, The Magnetic Leader: How Irresistible Leaders Attract Talent, Customers and Profits. Roberta is one of a handful of people who have appeared as a guest of Bill O’Reilly’s on Fox’s O’Reilly Factor, and left the show unscathed.

In this podcast, Roberta talks about why magnetic leaders, those who attract talent to them, are so critical for successful organizations. She talks about some of the biggest mistakes she sees leaders make when it comes to leadership, and provides tips for how each of us can learn to be more magnetic.


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