Archive for the ‘Marketing Thought Leadership Podcast’ Category

Why the Question IS the Answer

October 10, 2018

Joseph Bradley
Global VP, Digital & IoT Advanced Services
Cisco Systems
www.questioneering.net

Joseph M. Bradley is global vice president of the Digital & IoT Professional Services Organization at Cisco, and senior research fellow for the Global Center for Digital Business Transformation at IMD. In these roles, he leads a team of multidisciplinary experts and technologist who help CXOs and government leaders transform into digital organizations.

Joseph built the foundation for Cisco’s Internet of Things strategy and the Internet of Everything Practice, by directing Cisco’s influential research that determined $19 trillion of value associated with embracing the Internet of Everything. Previously, he led the Research & Economics, Strategic Communications, and Operations functions of Cisco Consulting. Before Cisco, Joseph was President at Uptake Technologies, CEO at C3 Communications, and Vice President General Manager of the Data Communications group at AT&T.

In this podcast, Joseph tells us why we can’t get the answers we need without asking the right questions. He explains the 3 listening skills that are key for marketers, as well as why Marketing’s dependency on legacy assumptions hurts us. He talks about why AI may be the most transformation technology we’ve seen in a long time and how inclusion and diversity efforts may be transformed through the use of the right questions.


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Nothing to Fear Here: How Conquering Fear Leads to Dramatic Sales Growth

September 26, 2018

Alex Goldfayn
CEO
The Revenue Growth Consultancy
www.goldfayn.com

Alex Goldfayn , the CEO of The Revenue Growth Consultancy, creates average annual revenue growth of 10-20% for clients. About once a week, Alex delivers keynote speeches, sales kickoffs, breakout sessions and workshops for various associations and companies around the country. The topic is sales growth, but he also dives deeply into confidence (instead of meekness), proactivity (instead of reactivity), and optimism (instead of pessimism). He s the author of the Wall Street Journal bestseller Selling Boldly, published in early April 2018, and The Revenue Growth Habit, selected one of the top 15 business books of the year by Forbes.

In this podcast, Alex tells us why fear is the greatest enemy of sales. He explains the three-step Selling Boldly System, and explains why it’s so important to call the happy customers who do not have a problem. Alex explains how the move from fear to confidence may be the most important thing you do to build your business.


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Bridging the Gap: Tools, Behaviors, and Beliefs that Help Align Strategy And Execution

August 29, 2018

Bill Sanders
Principal and Managing Director
Roebling Strauss
www.roeblingstrauss.com

Bill Sanders is a business transformation and process innovation expert who drives organizations to execute on innovative strategy and unlock latent potential using their existing strengths. Using his proven holistic approach, Bill rapidly bridges the gap between strategy and execution by identifying the misalignments between strategy, goals, process and execution, and then designing elegant solutions that close those gaps, accelerating growth, profitability, and innovation. He is the author of the book Hierarchy to High Performance.

In this podcast, Bill tells us why static and entrenched mindsets don’t fly in today’s environment of digital transformation. He explains the four factors that ensure strategy and execution are aligned and discusses the need to regularly examine the beliefs we bring into an organization.


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Step Up to Stand Out: Write That Book in a Flash

May 22, 2018

Dan Janal
Founder, PR Leads
www.WriteYourBookInaFlash.com

Dan Janal helps businesses build their brands with books. He has written more than a dozen books, six of which have been translated into other languages. An award-winning daily newspaper reporter and business newspaper editor, Dan is a publicity and marketing expert who has helped more than ten thousand authors and experts build their platforms over the last 17 years with his highly regarded PR Leads services. His latest book is Write Your Book In a Flash.

In this podcast, Dan tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. He explains the 10 essential steps to writing a book and the 3 biggest mistakes writers make that cost time, money, and self-confidence. He clarifies the roles of book coaches, ghostwriters and editors, and outlines the first steps to take to get that first book jumpstarted.


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It’s All About the Relationships: What We Can Learn from Successful Networkers

May 9, 2018

Ivan Misner
Founder, BNI
www.ivanmisner.com

Dr. Ivan Misner is the founder and chief visionary office of BNI, the world’s largest business networking organization. Founded in 1985, the organization now has over 8,200 chapters throughout every populated continent of the world. In 2017 alone, BNI generated 9.8 million referrals, resulting in roughly $13.1 billion dollars’ worth of business for its members. The author of 22 books, Ivan is a columnist for Entrepreneur.com, and he has been featured in the LA Times, Wall St. Journal, and New York Times, as well as on CNN, the BBC, and NBC’s The Today Show.

In this podcast, Ivan tells us why having the right mindset makes all the difference in the world with networking. He explains how effective networks focus on visibility and credibility before profitability, introduces us to the 24/7/30 rule, and explains why it’s more important to be interested, rather than interesting.


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Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big

April 24, 2018

Skip Weisman
Speaker, Trainer, Coach, Consultant
www.yourchampionshipcompany.com

Since 2002, former professional baseball executive Skip Weisman has been working with small businesses with six to 60 employees to create championship cultures and work environments. Skip works with small businesses owners in virtually every industry from hometown banks and credit unions to independent insurance agencies, small manufacturers, food distributors, and even plumbers. His book A New Standard for Workplace Communication: Overcoming the 7 Deadliest Communication Sins was published in April 2018.

In this podcast, Skip tells us why he believes communication is the cause of every success, failure, and frustration that people experience in business. He explains the seven deadly sins of communication, and tells us what we should expect by focusing on higher communication standards that avoid these errors.


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Mind Your Purpose: How Leaders Can Help Their Teams Find Engagement and Passion on a Daily Basis

April 10, 2018

Leah Weiss
Speaker & Author
www.leahweissphd.com

Leah Weiss is the author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind. She is a Stanford Business professor, a corporate consultant for organizations liked LinkedIn, Google and the Omidyar Group, and a public speaker. Leah is an expert in corporate mindfulness, compassion and purpose.

In this podcast, Leah talks about how it’s possible for even people who work in large teams to find purpose in everyday tasks. She explains why purpose should be a priority for all of us, and talks about how we can effectively bring emotions to the workplace.


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Let Me Make That Perfectly Clear: How Clarity Ties to Organizational Success

March 6, 2018

Ann Latham
Founder
www.uncommonclarity.com

Ann Latham is the founder of Boston area consulting firm Uncommon Clarity®, Inc. Her clients represent more than 40 industries and range from for-profit organizations, such as Boeing, Medtronic, and Hitachi, to nonprofit organizations as diverse as Public Television and Smith College. Considered an expert in strategic clarity and the productivity, performance, and commitment that follow, Ann is the author of The Clarity Papers – The Executive’s Guide to Clear Thinking and Better, Faster Results, as well as three other books. She has been interviewed and has been written about in 85 media sources, including The New York Times, Bloomberg BusinessWeek, Forbes, Inc., MSNBC.com, and MasterCard.com. She is an expert blogger for Forbes.com.

In this podcast, Ann talks about what clarity is and why it’s so uncommonly found in today’s organizations. She tells us how clarity can help improve productivity, performance, and employee engagement and why that is so important for marketers.


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Leading the Unleadable: Transforming Friction to Innovation

February 20, 2018

Alan Willett
President
www.oxseeker.net

Alan Willett, President of Oxseeker, is a master at transforming friction points in technology-dependent organizations into innovation and the author of the award-winning book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People. Originally a software engineer, he quickly took on management positions as a result of his strong organizational skills and commitment. At Xerox, he was part of the management team that created Xerox’s first-ever digital print production system. Throughout his career, Alan has worked side by side with executives and leading experts from around the world.

In this podcast, Alan talks about why it’s important for organizations to find ways to harness the energy of those people that appear to be difficult and even unleadable. He discusses why the problem is often with the leaders, rather than the employees, and tells us why organizations need friction to keep innovation alive.


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Feeding the Entrepreneur in You…No Matter What Your Day Job

February 6, 2018

Dorie Clark
Consultant and Author
www.dorieclark.com

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, Dorie consults and speaks for clients, including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album.

In this podcast, Dorie talks about why it’s important for even those with full time jobs to become more entrepreneurial. She discusses why content creation is critical for those with an entrepreneurial spirit, and talks about how entrepreneurs of all types – whether employed by a company or on their own – can become more successful by expanding their thinking.


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