Archive for the ‘Marketing Thought Leadership Podcast’ Category

Step Up to Stand Out: Write That Book in a Flash

May 22, 2018

Dan Janal
Founder, PR Leads
www.WriteYourBookInaFlash.com

Dan Janal helps businesses build their brands with books. He has written more than a dozen books, six of which have been translated into other languages. An award-winning daily newspaper reporter and business newspaper editor, Dan is a publicity and marketing expert who has helped more than ten thousand authors and experts build their platforms over the last 17 years with his highly regarded PR Leads services. His latest book is Write Your Book In a Flash.

In this podcast, Dan tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. He explains the 10 essential steps to writing a book and the 3 biggest mistakes writers make that cost time, money, and self-confidence. He clarifies the roles of book coaches, ghostwriters and editors, and outlines the first steps to take to get that first book jumpstarted.


audio Listen to this podcast.

It’s All About the Relationships: What We Can Learn from Successful Networkers

May 9, 2018

Ivan Misner
Founder, BNI
www.ivanmisner.com

Dr. Ivan Misner is the founder and chief visionary office of BNI, the world’s largest business networking organization. Founded in 1985, the organization now has over 8,200 chapters throughout every populated continent of the world. In 2017 alone, BNI generated 9.8 million referrals, resulting in roughly $13.1 billion dollars’ worth of business for its members. The author of 22 books, Ivan is a columnist for Entrepreneur.com, and he has been featured in the LA Times, Wall St. Journal, and New York Times, as well as on CNN, the BBC, and NBC’s The Today Show.

In this podcast, Ivan tells us why having the right mindset makes all the difference in the world with networking. He explains how effective networks focus on visibility and credibility before profitability, introduces us to the 24/7/30 rule, and explains why it’s more important to be interested, rather than interesting.


audio Listen to this podcast.

Batting a Thousand: How Avoiding the Seven Deadliest Communication Sins Helps Small Business Win Big

April 24, 2018

Skip Weisman
Speaker, Trainer, Coach, Consultant
www.yourchampionshipcompany.com

Since 2002, former professional baseball executive Skip Weisman has been working with small businesses with six to 60 employees to create championship cultures and work environments. Skip works with small businesses owners in virtually every industry from hometown banks and credit unions to independent insurance agencies, small manufacturers, food distributors, and even plumbers. His book A New Standard for Workplace Communication: Overcoming the 7 Deadliest Communication Sins was published in April 2018.

In this podcast, Skip tells us why he believes communication is the cause of every success, failure, and frustration that people experience in business. He explains the seven deadly sins of communication, and tells us what we should expect by focusing on higher communication standards that avoid these errors.


audio Listen to this podcast.

Mind Your Purpose: How Leaders Can Help Their Teams Find Engagement and Passion on a Daily Basis

April 10, 2018

Leah Weiss
Speaker & Author
www.leahweissphd.com

Leah Weiss is the author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind. She is a Stanford Business professor, a corporate consultant for organizations liked LinkedIn, Google and the Omidyar Group, and a public speaker. Leah is an expert in corporate mindfulness, compassion and purpose.

In this podcast, Leah talks about how it’s possible for even people who work in large teams to find purpose in everyday tasks. She explains why purpose should be a priority for all of us, and talks about how we can effectively bring emotions to the workplace.


audio Listen to this podcast.

Let Me Make That Perfectly Clear: How Clarity Ties to Organizational Success

March 6, 2018

Ann Latham
Founder
www.uncommonclarity.com

Ann Latham is the founder of Boston area consulting firm Uncommon Clarity®, Inc. Her clients represent more than 40 industries and range from for-profit organizations, such as Boeing, Medtronic, and Hitachi, to nonprofit organizations as diverse as Public Television and Smith College. Considered an expert in strategic clarity and the productivity, performance, and commitment that follow, Ann is the author of The Clarity Papers – The Executive’s Guide to Clear Thinking and Better, Faster Results, as well as three other books. She has been interviewed and has been written about in 85 media sources, including The New York Times, Bloomberg BusinessWeek, Forbes, Inc., MSNBC.com, and MasterCard.com. She is an expert blogger for Forbes.com.

In this podcast, Ann talks about what clarity is and why it’s so uncommonly found in today’s organizations. She tells us how clarity can help improve productivity, performance, and employee engagement and why that is so important for marketers.


audio Listen to this podcast.

Leading the Unleadable: Transforming Friction to Innovation

February 20, 2018

Alan Willett
President
www.oxseeker.net

Alan Willett, President of Oxseeker, is a master at transforming friction points in technology-dependent organizations into innovation and the author of the award-winning book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People. Originally a software engineer, he quickly took on management positions as a result of his strong organizational skills and commitment. At Xerox, he was part of the management team that created Xerox’s first-ever digital print production system. Throughout his career, Alan has worked side by side with executives and leading experts from around the world.

In this podcast, Alan talks about why it’s important for organizations to find ways to harness the energy of those people that appear to be difficult and even unleadable. He discusses why the problem is often with the leaders, rather than the employees, and tells us why organizations need friction to keep innovation alive.


audio Listen to this podcast.

Feeding the Entrepreneur in You…No Matter What Your Day Job

February 6, 2018

Dorie Clark
Consultant and Author
www.dorieclark.com

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, Dorie consults and speaks for clients, including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album.

In this podcast, Dorie talks about why it’s important for even those with full time jobs to become more entrepreneurial. She discusses why content creation is critical for those with an entrepreneurial spirit, and talks about how entrepreneurs of all types – whether employed by a company or on their own – can become more successful by expanding their thinking.


audio Listen to this podcast.

The Pause That Refreshes: How Slowing Down Can Lead to Greater Business Success

January 16, 2018

Liz Bywater
Founder and President
Bywater Consulting Group
www.lizbywater.com

Dr. Liz Bywater helps C-Suite leaders increase influence, catapult innovation, accelerate growth, build exceptional teams, and thrive amid the pressure of a 24×7 world. Her clients include top-tier executives at Johnson & Johnson, Nike, Thomson Reuters, Bristol-Myers Squibb, and more. She provides expert commentary for the Wall St. Journal, New York Times, and Fast Company and has been a featured guest on CBS radio’s Philadelphia Agenda and Remarkable Women. She is the author of the recently published book, Slow Down to Speed Up: Lead, Succeed and Thrive in a 24/7 World.

In this podcast, Liz talks about the hazards of moving too fast and how a strategic pause can actually accelerate growth. She discusses why it’s as critical to identify what not to do, as it is to do more, and tells us the three ways executives and teams can protect their time in today’s crazy world.


audio Listen to this podcast.

Let’s Do Launch: How to Ensure Your Next Launch Soars

January 3, 2018

Jennifer LeBlanc
Writer, Speaker, Strategic Consultant
www.thinkresultsmarketing.com

Jennifer LeBlanc is the CEO and Founder of ThinkResults Marketing, a full-service marketing agency that has delivered over $1.5B in new revenue to clients. A scientist, professional speaker, author, coach, and mentor, she is well known in the Bay Area as a strong advocate for advancing women in science and technology. She speaks regularly on best consulting practices and business strategy.

As part of her marketing and executive coaching practice, Jennifer is certified as a Master Neurolinguistic Programming (NLP) Coach. She works with entrepreneurs and executives to help them make quick and lasting change in their lives, so they can create the impact they were born to make. Her book entitled Launching for Revenue: How to Launch Your Product, Service or Company will be available in early 2018.

In this podcast, Jenn talks about why so many launches fail. She shares examples of highly successful launches and discusses some of the key elements that can define launch success or failure.


audio Listen to this podcast.

Choose Wisely: Why You Need to Be THE Choice for Your Customers

December 6, 2017

Gene Hammett
Writer, Speaker, Strategic Consultant
www.genehammett.com

Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth. He presents his ideas on becoming THE choice, not a choice, and unleashing the entrepreneurial spirit by activating internal brand ambassadors for companies.

His podcast, Leaders in the Trenches, has been recognized by Inc and Entrepreneur for its insight on marketing and sales leadership. Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. He is a regular contributor to Entrepreneur and has been featured in Forbes, Success, Business Insider, and Inc.

In this podcast, Gene talks about why it is so important to stand out from the noise and be THE choice for your customers. He discusses common mistakes, and describes the six principles that help you resonate and emotionally connect with your audience.


audio Listen to this podcast.