Don’t Believe What You Hear: The Middleman is Alive and Thriving!

April 27, 2016

marina-krakovskyMarina Krakovsky
Author
The Middleman Economy
www.themiddlemaneconomy.com

Marina Krakovsky is a Silicon Valley-based social science and business journalist who is the author of The Middleman Economy: How Brokers, Agents, Dealers and Everyday Matchmakers Create Value and Profit. Her articles and essays have appeared in Discover, The New York Times Magazine, Scientific American and Scientific American Mind, O: The Oprah Magazine, Psychology Today, Slate, Fast Company, Stanford Magazine, The Washington Post, Wire and others.

In this podcast, Marina talks about why, in spite of all rumors to the contrary, the middleman is thriving in today’s Internet world, and why the new generation of middlemen includes companies like Uber, AirB2B and Task Rabbit. She discusses why marketers need to understand the value middlemen provide, and the three key roles middlemen can provide in a marketing setting.


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The New Media Landscape: Brand is What Google Says It Is

April 8, 2016

barbara-henricks rusty-sheltonBarbara Cave Henricks & Rusty Shelton
Authors
Mastering the New Media Landscape: Embrace the Micromedia Mindset
www.masteringthenewmedialandscape.com

Barbara Cave Henricks is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. She has represented over 40 bestsellers during her publishing career.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

In this podcast, Barbra and Rusty talk about why we should no longer think in terms of online vs. traditional media and the three categories of media that matter today. They discuss the importance of using micromedia to build a direct channel to your audience and the importance of giving people a reason to share your content.


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Forget the Elephant. It’s the Gray Rhino in the Room that Can Make or Break You.

March 25, 2016

michele-wuckerMichele Wucker
Author
The Gray Rhino
www.wucker.com

Michele Wucker is the author of the new book The Gray Rhino: How to Recognize and Respond to the Obvious Dangers We Ignore. She brings three decades of experience as a policy analyst, financial journalist and think tank executive to her distinctive and accessible style of thought leadership, combining highly original thinking with incisive analysis. Her 2006 book, Lockout: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right, drew needed attention to the damage failed U.S. immigration policies do to the economy, and outlined a constructive
new approach. Her first book, Why the Cocks Fight: Dominicans, Haitians and the Struggle for Hispaniola, continues to influence scholars and policy makers as the two countries make headlines anew.

In this podcast, Michele talks about the importance of changing our focus from the unlikely to the highly probable events we may think are too big to impact. She discusses the three Gray Rhinos that marketers are likely to face, and tells us why New Coke may have been the best thing that ever happened to Coca-Cola.


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Make it So: Why the Maker Movement Is Driving Digital Transformation

March 1, 2016

Mark Hatch
CEO and Co-Founder
TechShop
www.techshop.com

Mark Hatch is CEO and co-founder of TechShop, and a recognized leader in the global maker movement. Under his leadership, TechShop revenue grew 20-fold in five years, and multiple new locations have opened across the U.S. Mark has held executive positions at such firms as Kinko’s, Avery Dennison, and Health Net. His book, The Maker Movement Manifesto, was released in 2013. Mark has been recognized by the San Francisco Business Times as one of the Bay Area’s Most Admired CEOs, and by Popular Mechanics as one of the 25 movers and makers who are reinventing the American Dream.

In this podcast, Mark talks about the power of the Maker Movement, and how this changes not just the way consumers buy goods, but also how brands will market to them. He discusses why key forces converging make this the ideal time for the next creative revolution to take hold, and why it’s likely this may be even bigger than the Internet.


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Differentiate and Compete with Operational Empowerment

February 19, 2016

shawn-casemoreShawn Casemore
President
Casemore & Co
www.casemoreandco.com

Shawn Casemore has been helping business owners empower their businesses for more than a decade. As author of the Amazon #1 new release from McGraw Hill Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition, Shawn speaks regularly to CEOs and business owners for TEC, Vistage, and MacKay’s CEO Forums on topics related to improving business performance and profitability by maximizing employee, supplier, and customer empowerment.

In this podcast, Shawn talks about the importance of empowering customers by creating a strong employee-customer connection. He discusses how CEOs and executives can tap into the innovation that’s already happening within their businesses in order to drive growth.


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How Customer Engagement Drives Digital Transformation

January 8, 2016

mike-connorMichael Connor
VP Industry Innovation
Silicon Valley Innovation Center
www.svicenter.com

Mike Connor is passionate about harnessing technology to create value for customers. He’s the author of Creating Insanely Great Customers, as well as a course on digital innovation and transformation called Competing for the Digital Future. Working at the leading edge of technical innovation for over 30 years Mike has made major contributions to companies like Apple, Adobe, Silicon Graphics, and numerous startups. In his current role as VP of Industry Innovation at the Silicon Valley Innovation Center, he will be chairing a March 2016 conference for the insurance industry focused on engaging and creating value for customers connected to intelligent ecosystems, products, and services.

In this podcast, Mike talks about what’s driving the next generation of customer engagement and experience. He discusses the role of marketing groups in making digital transformation successful, talks about the key changes marketers must make to be successful in this new digital world, and shares best practices.


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Bouncing Back and Forward: Using Resiliency to Maximize Success

January 5, 2016

richard-citrinRichard Citrin
Citrin Consulting
www.CitrinConsulting.com

Richard Citrin is a licensed organizational and consulting psychologist who provides leadership development and coaching and workplace consultation to profit, non-profit and governmental organizations to help them understand how to build resilience into their employee’s lives and their workplace culture. He is the author of the new book The Resilience Advantage: Embracing Stress and Leveraging it to your Advantage, which will be released in early 2016.

In this podcast, Richard talks about why resilience is such a key factor in today’s chaotic, noisy world. He discusses the three aspects of an effective resilience strategy (prepare, navigate, and bounce back from stressful events) and talks about the need to embrace and learn from failure.


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Disrupt or Die: How Personal Disruption Creates Ongoing Success

December 9, 2015

whitney-johnsonWhitney Johnson
Author
www.whitneyjohnson.com

Whitney Johnson was recognized as one of the world’s leading management thinkers in 2015, and is best known for her work on driving corporate innovation through personal disruption. She is a former award-winning Wall Street equity analyst and the co-founder of a boutique investment firm with Clayton Christensen. Johnson is the author of the critically acclaimed Disrupt Yourself: Putting the Power of Disruptive Innovation to Work, released in 2015.

In this podcast, Whitney talks about why disruptive behavior is more likely to lead to greater success and increased revenue. She discusses the seven variables that can speed progress along the S-curve, and why taking market risk is actually much safer than taking competitive risk.


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Cracking the Digital Mystique

October 28, 2015

sarah-grangerSarah Granger
CEO, Leading in Digital
www.sarahgranger.com

Sarah Granger is an award-winning digital media innovator and the best-selling author of The Digital Mystique: How the Culture of Connectivity Can Empower Your Life—Online and Off. With more than 25 years experience building technology and media ventures, she advises and trains global leaders on digital strategy. Her articles have been published widely, including in Forbes, Boing Boing, the Huffington Post, Harvard Business Review, and the San Francisco Chronicle at sfgate.com

In this podcast, Sarah talks about the need to build out a digital identity and why authenticity is a key component of successful digital thought leadership. She discusses how an outdated broadcast mentality and a focus on quantifiable data vs. qualitative metrics can derail a digital media strategy.


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Kill a Few Squirrels: Achieving Success by Thinking Big and Acting Bigger

September 29, 2015

jeffrey-hayzlettJeffrey Hayzlett
Primetime TV and Radio Host, Bestselling Author
www.hayzlett.com

Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders.
Hayzlett is a well-traveled public speaker, the author of two bestselling business books, The Mirror Test and Running the Gauntlet. His third book, Think Big, Act Bigger, released in September 2015.

In this podcast, Jeff talks about why it’s so important to challenge our self-imposed limits and why being relentless is critical for business leaders. He discusses the importance of setting conditions of satisfaction upfront, creating the right company cadence, and why successful executives need to kill a few squirrels.


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