February 24, 2015
Founder and CEO
Chuck Wall, the founder and CEO of Marketpower Group, a business growth consultant, teaches companies how to profit by engaging the power of their customers and conducting customer insight research. Chuck is a serial entrepreneur, as well as the author of Customer CEO: How to Profit from the Power of Your Customer. An expert in understanding the unmet needs of customers, Chuck has interviewed and surveyed over 100,000 customers from coast to coast.
In this podcast, Chuck discusses why it pays for companies to think of their customers as CEOs, as well as explaining how companies can use the nine powers of the customer CEO to improve greater profitability and results.
February 11, 2015
Marketing strategist & professional CAB facilitator
Mike Gospe is a professional customer advisory board facilitator and co-founder of KickStart Alliance, a sales and marketing leadership consulting team. Over the past 12 years, Mike has personally facilitated and helped companies execute more than 100 CAB meetings in a variety of B2B industries. Prior to that, he held a variety of leadership roles at HP, Sun, and several start-ups. He is also the author of several B2B marketing books, including The Marketing High Ground and The Flipchart Guides to Customer Advisory Boards.
In this podcast, Mike discusses how some tech companies are using their CAB to identify and strengthen their competitive advantage. He answers a number of important questions executives wrestle with when they are implementing or revising their CAB program. Mike shares stories, experiences, and recommendations for avoiding common CAB mistakes, as well as how to ensure your CAB program is world-class.
October 22, 2014
Founder and President
The author of the book Nonstop Sales Boom, Colleen Francis works with business and sales leaders to design, implement,s and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen’s results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow Agro Sciences, Adecco, Trend Micro, UBM and over a thousand other leading organizations.
In this podcast, Francis talks about why even top performing organizations have boom and bust cycles in their sales forces, and how understanding the four stages of sales engagement can help break the cycle. She discusses how the best sales reps are becoming more marketing focused and what this means for the marketing organizations that support them.
September 13, 2014
CEO to CEO Inc.
Robert Sher is Founding Principal of CEO to CEO, a firm of former CEOs that improves the skills of mid-market chief executives who are navigating changes in their business and marketplace. A Forbes.com columnist and author of two books, he is a veteran CEO with 23 years’ experience, as well as a board member of KBFA, Inc., Managing Director of the Alliance of Chief Executives, and current President of the Association for Corporate Growth San Francisco.
In this podcast, Rob talks about the biggest mistakes he sees marketing leaders at midsize companies make. He discusses the role of marketing in reducing the risk of fumbled acquisitions, as well as how creativity and discipline can coexist effectively.
August 13, 2014
Levy Innovation LLC
Mark Levy is the founder of Levy Innovation, a positioning firm that helps consultants and other thought leaders increase their fees by up to 2000%. His clients include Marshall Goldsmith, Simon Sinek, David Meerman Scott, the CEOs of major brands, the former head of the Strategy Unit of the Harvard Business School, and many TED and TEDx speakers. His book Accidental Genius: Using Writing to Generate Your Best Ideas, Insights, and Content has been translated into 10 languages.
In this podcast, Mark talks about why it’s critical for companies and business people to develop effective positioning. He discusses why great books are not necessarily written logically from beginning to end and why it makes sense to start developing thought leadership with a single big idea.
June 25, 2014
Senior Director of Strategic Alliances
Christine Hansen is the Senior Director of Strategic Alliances for Marketo, specializing in business development with commerce and other partners in the customer engagement space. She has held a variety of leadership roles in partnership development, product management and marketing with such companies as PayPal, BEA Systems, Oracle and others.
In this podcast, Christine talks about how Marketo is leveraging partners to drive growth. She discusses how Marketo’s technology, service and distribution partners extend the company’s offerings, helping to accelerate Marketo’s growth into some of the world’s most disruptive companies.
June 17, 2014
Google Apps Global Partner Program
As head of the global partner program of Google Apps, Jim Chow is responsible for the overall Apps partner business and success of the 10,000+ Apps resellers worldwide. Jim’s focus is building a vibrant, next-generation partner program that enables partners to build thriving businesses around Google Enterprise’s cloud solutions to further accelerate the Apps business and adoption across companies of all sizes.
In this podcast, Jim talks about the three key pillars that are the foundation of the Google Apps partner program. He discusses how Google’s belief that partners are an extension of Google employees shapes the way the company approaches its partner programs, and why the cloud is the biggest disrupter to the IT reseller ecosystem.
May 31, 2014
Bing Consulting Group
Lisa A. Bing stands out for her ability to simplify the complex and rapidly drive dramatic results. As an organizational strategist and leadership expert, she helps leaders and executives transform teams and accelerate strategy implementations. She has worked with hundreds of leaders and executives across industries and from over 25 countries. Lisa has been called an “avatar for improving adult performance rapidly and dramatically.”
In this podcast, Lisa will talk about the leader’s responsibility for creating collaboration especially in light of the increasing pressures for marketing-PR-sales to be aligned in their efforts. She’ll discuss what true collaboration looks like, why it’s worth the effort to collaborate, and provide examples of leaders’ best practices for creating collaborative workplaces.
April 8, 2014
Denise Brosseau is the founder and CEO of Thought Leadership Lab, where she works with executives and entrepreneurs who want to build visibility, credibility and thought leadership to enhance their professional success. Her clients include leaders from Apple, Genentech and Morgan Stanley as well as startup CEOs, partners in professional service firms and nonprofit executives. Denise is the author of Ready to Be a Thought Leader? published in early 2014 by Wiley/Jossey Bass.
In this podcast, Denise talks about the importance of thought leadership—not just for community leaders and CEOs but for individuals within companies as well. She discussed the 7 steps for becoming a thought leader and why it’s so important to be as discoverable as possible.