Trust Your Customers with Your Brand…Their Communities Do

November 23, 2016

shawn-millerShawn Miller
Chief Experience Officer
Smync
www.smync.com

Shawn Miller is an entrepreneur, investor, and advisor, with over 20 years of international business experience, specializing in marketing, customer service and training. He leads development of user experience at Smync on both the brand and the customer side of Smync hosted social brand advocate communities. He is the author of the recently released book, The New Face of Your Brand.

In this podcast, Shawn talks about why it’s so important you shift brand marketing efforts from impressions to engagement, from traffic to trust, and from recognition to reputation. He discusses how to empower your greatest asset, your own customers, to uniquely communicate your value to others, and why advocates genuinely want to help friends and family navigate through the brand maze.


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LinkedIn: The Important Marketing Tool That’s Hiding in Plain Sight

November 10, 2016

sandra-clarkSandra Clark
Founder
LinkedIn Mentoring
www.linkedinmentoring.com

Sandra Clark is a trainer and coach who specializes in helping busy professionals create powerful LinkedIn profiles and then teaching them how to use those profiles for results. The founder of LinkedIn Mentoring, she was formerly Director of Communications for UC Santa Cruz Extension in Silicon Valley, and she is working on her first book, Social Media for the Socially Reluctant.

In this podcast, Sandra talks about why LinkedIn should be a key part of marketing strategy for individuals and businesses. She discusses the most common mistakes people make on LinkedIn, and explains how to use LinkedIn to build thought leadership.


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Branding Yourself to Win: How A Strong Personal Brand Can Help you Nail the Interview and Get the Job

October 11, 2016

michelle-tillis-ledermanMichelle Tillis Lederman
CEO
Executive Essentials
www.michelletillislederman.com

Named one of Forbes Top 25 Networking Experts, Michelle Tillis Lederman is the author of three books including The 11 Laws of Likability, and her latest Nail the Interview, Land the Job. She is the CEO of Executive Essentials, which provides custom communication and leadership training and coaching programs. Michelle has appeared on NBC, CBS, Fox, Gayle King, and NPR and been featured in the Wall Street Journal, NY Times, Working Mother, US News & World Report, Monster.com, USA Today, CNBC, and About.com.

In this podcast, Michelle talks about why job seekers should use the interview process to market themselves. She discusses techniques to use to build an effective personal brand and explains how important it is to demonstrate that brand in the first interview and after you’ve been hired, too.


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Letting Things Sit: Secrets to Improve Writing Quality and Productivity

September 27, 2016

anne-janzerAnne Janzer
Author and Writer
www.annejanzer.com

Anne Janzer is a consultant and professional writer who has worked with more than a hundred technology companies. She is the author of the books Subscription Marketing: Strategies for Nurturing Customers in a World of Churn and the recently released The Writer’s Process: Getting Your Brain in Gear.

In this podcast, Anne talks about the process of writing and the specific challenges marketers face in creating marketing content. She discusses strategies for improving writing productivity, why it’s important to have the right mindset, and explains how writing is in many ways like baking bread.


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Purpose Leads to Profit: The Advantage of Leading with Noble Purpose

September 13, 2016

lisa-mcleodLisa McLeod
President and Chief Creator
McLeod & More
www.mcleodandmore.com

Lisa Earle McLeod is one of the most foremost authorities on sales, leadership, and emotional engagement. Her bestselling book Selling with Noble Purpose introduced the idea of noble purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.

A former Proctor & Gamble sales trainer, Lisa now runs her own consulting firm, McLeod & More. Her clients include Hootsuite, Roche, Volvo, and Dave & Busters. Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers, has been called a breakthrough book that is transforming the way leadership is conducted at ever level within organizations.

In this podcast, Lisa talks about the benefit of focusing on purpose over profit, as well as what happens when there’s an absence of purpose. She discusses how noble purpose can take hold within an organization, and she gives specific examples of what happens when a company loses its focus and lets profits displace purpose.


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Learning the Lingo: The Secret Language of Silicon Valley Exposed

August 30, 2016

rochelle-koppRochelle Kopp
Managing Principal
Japan Intercultural Consulting
www.Siliconvalleyspeak.com

Rochelle Kopp is a management consultant who works with global companies doing business in Silicon Valley, and Silicon Valley companies doing business globally. Her specialties include communication skills, leadership, cross-cultural management, and human resource management. She frequently works with entrepreneurs and other business people from overseas, helping them navigate the culture in Silicon Valley. She is the co-author of the recently released book, Valley Speak: Deciphering the Jargon of Silicon Valley.

In this podcast, Rochelle talks about why there was a need for a book deciphering the language spawned by Silicon Valley. She discusses why the innovation culture in Silicon Valley leads locals to create new expressions that may confuse the rest of the world, and she talks about some of her favorite new Silicon Valley words, like growth hacking, freemium, disruption, and the sharing economy.


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Mobile Marketing Takes the Gold at Rio Olympics

August 10, 2016

brian-heikesBrian Heikes
Vice President of Product
3Cinteractive
www.3c.com

Brian Heikes is Vice President of Product at 3Cinteractive. Through mobile marketing services, 3C deepens and extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Marketers can leverage 3C’s expertise connecting mobile to business results and its Switchblade(tm) platform’s multichannel capabilities – including SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services and more—to deliver timely, relevant engagement at the customers’ moment of need.

In this podcast, Brian talks about how mobile technology will play a starring role at this year’s Summer Olympic Games in Rio. He discusses the new apps we’ll see implemented in Rio, from mobile payments and digital wallets to augmented reality and location-based technologies and he discusses how these technologies are creating a whole new level of engagement for brands.


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Propel Your Business Forward with Smart Marketing

August 2, 2016

whitney-keyesWhitney Keyes
Founder
Whitney Keyes Productions
www.whitneykeyes.com

Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal advisory council created to serve as an independent source of advice to the President, Congress, and the U.S. Small business Administration on economic issues impacting women in business. Today’s she’s principal of a global consulting firm and the author of the book Propel: Five Ways to Amp Up Your Marketing and Accelerate Business.

In this podcast, Whitney talks about how strategy, story, strength, simplicity, and speed help you build market share, boost brand loyalty, and generate more revenue. She discusses how fear often holds people back from starting a marketing campaign and how to approach marketing without getting overwhelmed.


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Why Without Vision and Leadership, Brands Suffer

July 19, 2016

sunny-bonnellSunny Bonnell
Co-founder
Motto
www.wearemotto.com

Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.

In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.


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Ruthless is Not a Dirty Word: How Being Thoughtfully Ruthless Builds Successful Leadership

June 15, 2016

val-wrightVal Wright
President
Val Wright Consulting
www.valwrightconsulting.com

Internationally acclaimed innovation expert Val Wright has been named one of the top 50 resources for Chief Operating Officers. She has worked with such companies as Amazon, BMW, Microsoft, Harrods, Marconi, the Sema Group, Starbucks, LinkedIn, Microsoft, Financial Times, and DreamWorks Animation. She is a regular contributor to CNBC, Inc. Magazine, Business Insider, Fast Company, Bloomberg, Reuters, LA Times, MSN, and Today, as well as the author of the recently released book Thoughtfully Ruthless: The Key to Exponential Growth.

In this podcast, Val talks about why being thoughtfully ruthless is critical for today’s leaders. She discusses how successful leaders are thoughtfully ruthless with their intentions, energy and resources, and how she has integrated these concepts into her own successful consulting practice.


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