When Your Reputation’s On the Line: How Small Businesses Can Use Brand Strategy Effectively

August 19, 2015

maria-ross2Maria Ross
Brand Strategist
www.red-slice.com

Maria Ross is a brand strategist, author, and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, and her humorous and heartfelt memoir, Rebooting My Brain.

In this podcast, Maria talks about why brand is just as important for small businesses as for large ones. She discusses the biggest mistakes entrepreneurs make when trying to build their brand, as well as how social media can help or hurt a branding effort.


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Power Connectors: How Applying Planning and Strategic Thinking Creates Win-Win Networking

August 4, 2015

judy-robinettJudy Robinett
Author, How to Be a Power Connector: The 5-50-150 Rule
www.judyrobinett.com

Judy Robinett, is a business thought leader who has been profiled in The Street, Huffington Post, Forbes, The Washington Post, and Bloomberg Businessweek as an example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability. She has served as CEO of both public and private companies and in management positions at Fortune 500 companies, as well as on the advisory boards of several venture capital firms.

In this podcast, Judy talks about the Power Connector mindset and how we can all use the 5-50-100 concept to be much more effective networkers. She discusses the most common mistakes people make while networking, and the three characteristics that differentiate the people with whom she loves to network.


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Just 15 Minutes A Day: How Engaged Leadership Can Transform Organizations

July 21, 2015

charlene-liCharlene Li
Founder & CEO, Altimeter Group
www.charleneli.com

Charlene Li, founder and CEO of Altimeter Group, is the author of five books, including the New York Times bestseller, Open Leadership, and the co-author of the critically acclimated book, Groundswell. Her new book is The Engaged Leader: A strategy for Your Digital Transformation. She is a sought after speaker and advisor to many Fortune 500 companies.

In this podcast, Charlene talks about engaged leadership and how companies with engaged leaders are more effectively accomplishing their goals through new technology. She discusses how listening, sharing and engaging for just a few minutes per day can build relationships and transform organizations.


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Be Found By the People That Matter: How Word of Mouth Marketing Ignites Brands

July 7, 2015

ted-wrightTed Wright
CEO Fizz
www.fizz.com

Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. He’s been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over the past 13 years, Fizz has become the global leader in WOMM with clients on every continent. If you’ve bought products because of a friend’s recommendation over the past 13 years, then you may have been touched by the work of Wright and his team at Fizz.

In this podcast, Ted talks about why word of mouth marketing may be the most powerful marketing tool available today, as well as the importance of influencers to brand success. He explains why word of mouth marketing is much more powerful than social media and tells us why Twitter may be the last of a dying breed.


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Making it Work: The Secret to Successfully Integrating Millennials into the Workplace

June 16, 2015

lee-caraherLee Caraher
CEO DoubleForte
www.double-forte.com

Acclaimed communication strategist Lee Caraher started DoubleForte as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. She serves on the boards of KQED Public Media and Santa Francisco’s Grace Cathedral in key leadership positions, and she is a member of Entrepreneurs Only (EO). She is the author of Millennials & Management: The Essential Guide to Making it Work at Work.

In this podcast, Lee debunks some of the biggest myths Baby Boomers have about Millennials in the workplace, as well as the strengths they bring to the working environment. She discusses why it’s so important for businesses to effectively engage Millennials in their organizations and what Boomers have to do to stay in the game with the new generation.


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Join Now: How the New Membership Economy Affects Marketers

June 3, 2015

robbie-baxterRobbie Kellman Baxter
Founder, Peninsula Strategies LLC
www.peninsulastrategies.com

Robbie Kellman Baxter founder of strategy consulting firm, Peninsula Strategy, is the author of the Amazon Hot New Release, The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. She has worked with clients in more than 20 industries, and has served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton and a Silicon Valley product marketer.

In this podcast, Robbie discusses how today’s technology enables businesses of all types to move towards a membership model that focuses on access vs. ownership and relationship instead of transactions. She also talks about how the membership economy changes the acquisition funnel and why this new business model is relevant for all organizations, including B2B companies.


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In Plain Sight: The Important Leaders We Often Don’t See

May 19, 2015

scott-edingerScott Edinger
Founder, Edinger Consulting Group
www.edingergroup.com

Scott Edinger is recognized as an expert in helping organizations achieve top and bottom line growth. He has worked with leaders in nearly every industry sector, helping the formulate and implement growth strategies, increase revenue and profit, develop leadership capacity, drive employee engagement, and attract and retain talent. He is the co-author of The Hidden Leader and The Inspiring Leader, as well as a contributing author to the American Society for Training and Development Leadership Handbook.

In this podcast, Scott discusses the hidden leaders that are often not given credit within an organization. He also talks about the 4 characteristics of leadership behavior that all employees can exhibit and why it’s so important that employees understand what it means to really act as a business owner.


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Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World

May 5, 2015

Jusjustin-fostertin Foster
Sales & Marketing Consultant and Author
www.fosterthinking.com
@fosterthinking

Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with the leadership teams of hundreds of organizations to help make their culture the number one differentiator in the modern economy. He’s the author of two books on branding: Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand.

In this podcast, Justin discusses how to find our internal “bacon” that makes us naturally interesting. He also talks about the five natural forces that shape a brand and explains why a successful brand needs to start with leaders articulating their core values.


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Standing Out is No Longer Optional

April 21, 2015

dorie-clarkDorie Clark
Marketing Consultant & Author
www.dorieclark.com

Branding expert Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the new book Stand Out: How to Find Your Breakthrough Idea and Build A Following Around It. She is a former presidential campaign spokeswoman, as well as a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog.

In this podcast, Dorie discusses the importance of having a breakthrough idea that can enable an individual to stand out as a thought leader. She shares best practices and strategies to help people establish and cultivate the reputation to make that idea spread.


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Getting To “Priceless:” The Five Truths Method of Brand Strategy Development

April 10, 2015

kevin-allenKevin Allen
Founder and Chairman of
Re:kap Ltd. And Planet Jockey
www.rekapltd.com

Kevin Allen is the founder and chairman of Re:kap, a business transformation company, and Planet Jockey, which specializes in gamified emotional intelligence training. Recognized as one of the world’s most accomplished growth professionals, he has worked with such brands as MasterCard, Microsoft, Marriott, Smith Barney, Nestle, L’Oreal, Lufthansa and Johnson & Johnson, among others. He is the author of the bestseller The Hidden Agenda: A Proven Way to Business and Create a Following, and the recently released The Case of the Missing Cutlery: A leadership Course for the Rising Star.

Behind every enduring — and game-changing — marketing communications and brand initiative lies a carefully crafted, emotionally laden argument and coalescing strategic idea. In this podcast, Kevin Allen, who led the team that created the now-iconic “Priceless” platform for MasterCard, shares the five eternal truths, as well as how to get to a powerful strategic idea that gives listeners a practical tool to develop their own “Priceless.”


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