How Customer Engagement Drives Digital Transformation

January 8, 2016

mike-connorMichael Connor
VP Industry Innovation
Silicon Valley Innovation Center
www.svicenter.com

Mike Connor is passionate about harnessing technology to create value for customers. He’s the author of Creating Insanely Great Customers, as well as a course on digital innovation and transformation called Competing for the Digital Future. Working at the leading edge of technical innovation for over 30 years Mike has made major contributions to companies like Apple, Adobe, Silicon Graphics, and numerous startups. In his current role as VP of Industry Innovation at the Silicon Valley Innovation Center, he will be chairing a March 2016 conference for the insurance industry focused on engaging and creating value for customers connected to intelligent ecosystems, products, and services.

In this podcast, Mike talks about what’s driving the next generation of customer engagement and experience. He discusses the role of marketing groups in making digital transformation successful, talks about the key changes marketers must make to be successful in this new digital world, and shares best practices.


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Bouncing Back and Forward: Using Resiliency to Maximize Success

January 5, 2016

richard-citrinRichard Citrin
Citrin Consulting
www.CitrinConsulting.com

Richard Citrin is a licensed organizational and consulting psychologist who provides leadership development and coaching and workplace consultation to profit, non-profit and governmental organizations to help them understand how to build resilience into their employee’s lives and their workplace culture. He is the author of the new book The Resilience Advantage: Embracing Stress and Leveraging it to your Advantage, which will be released in early 2016.

In this podcast, Richard talks about why resilience is such a key factor in today’s chaotic, noisy world. He discusses the three aspects of an effective resilience strategy (prepare, navigate, and bounce back from stressful events) and talks about the need to embrace and learn from failure.


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Disrupt or Die: How Personal Disruption Creates Ongoing Success

December 9, 2015

whitney-johnsonWhitney Johnson
Author
www.whitneyjohnson.com

Whitney Johnson was recognized as one of the world’s leading management thinkers in 2015, and is best known for her work on driving corporate innovation through personal disruption. She is a former award-winning Wall Street equity analyst and the co-founder of a boutique investment firm with Clayton Christensen. Johnson is the author of the critically acclaimed Disrupt Yourself: Putting the Power of Disruptive Innovation to Work, released in 2015.

In this podcast, Whitney talks about why disruptive behavior is more likely to lead to greater success and increased revenue. She discusses the seven variables that can speed progress along the S-curve, and why taking market risk is actually much safer than taking competitive risk.


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Cracking the Digital Mystique

October 28, 2015

sarah-grangerSarah Granger
CEO, Leading in Digital
www.sarahgranger.com

Sarah Granger is an award-winning digital media innovator and the best-selling author of The Digital Mystique: How the Culture of Connectivity Can Empower Your Life—Online and Off. With more than 25 years experience building technology and media ventures, she advises and trains global leaders on digital strategy. Her articles have been published widely, including in Forbes, Boing Boing, the Huffington Post, Harvard Business Review, and the San Francisco Chronicle at sfgate.com

In this podcast, Sarah talks about the need to build out a digital identity and why authenticity is a key component of successful digital thought leadership. She discusses how an outdated broadcast mentality and a focus on quantifiable data vs. qualitative metrics can derail a digital media strategy.


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Kill a Few Squirrels: Achieving Success by Thinking Big and Acting Bigger

September 29, 2015

jeffrey-hayzlettJeffrey Hayzlett
Primetime TV and Radio Host, Bestselling Author
www.hayzlett.com

Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders.
Hayzlett is a well-traveled public speaker, the author of two bestselling business books, The Mirror Test and Running the Gauntlet. His third book, Think Big, Act Bigger, released in September 2015.

In this podcast, Jeff talks about why it’s so important to challenge our self-imposed limits and why being relentless is critical for business leaders. He discusses the importance of setting conditions of satisfaction upfront, creating the right company cadence, and why successful executives need to kill a few squirrels.


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Avoiding The Persuasion Paradox: How to Improve the Important Skills We Think About the Least

September 19, 2015

mark-rodgersMark Rodgers
Principal Partner
Peak Performance Group
www.persuasionmatters.com

Mark Rodgers helps professionals hear yes faster, dramatically accelerating sales, marketing and management efforts to achieve astonishing results. His clients include Fortune 500 companies, state associations, small businesses and not-for-profit agencies. He is the author of Accelerate the Sales: Kick-Start Your Personal Selling Style to Close More Sales Faster and Persuasion Equation: The Subtle Science of Getting Your Way.

In this podcast, Mark talks about how the art of persuasion has changed over the last ten years and why persuasion is so important to marketers. He discusses the three most important aspects of persuasion, as well as how to avoid the persuasion paradox.


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When Your Reputation’s On the Line: How Small Businesses Can Use Brand Strategy Effectively

August 19, 2015

maria-ross2Maria Ross
Brand Strategist
www.red-slice.com

Maria Ross is a brand strategist, author, and speaker who believes cash flow and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, and her humorous and heartfelt memoir, Rebooting My Brain.

In this podcast, Maria talks about why brand is just as important for small businesses as for large ones. She discusses the biggest mistakes entrepreneurs make when trying to build their brand, as well as how social media can help or hurt a branding effort.


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Power Connectors: How Applying Planning and Strategic Thinking Creates Win-Win Networking

August 4, 2015

judy-robinettJudy Robinett
Author, How to Be a Power Connector: The 5-50-150 Rule
www.judyrobinett.com

Judy Robinett, is a business thought leader who has been profiled in The Street, Huffington Post, Forbes, The Washington Post, and Bloomberg Businessweek as an example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability. She has served as CEO of both public and private companies and in management positions at Fortune 500 companies, as well as on the advisory boards of several venture capital firms.

In this podcast, Judy talks about the Power Connector mindset and how we can all use the 5-50-100 concept to be much more effective networkers. She discusses the most common mistakes people make while networking, and the three characteristics that differentiate the people with whom she loves to network.


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Just 15 Minutes A Day: How Engaged Leadership Can Transform Organizations

July 21, 2015

charlene-liCharlene Li
Founder & CEO, Altimeter Group
www.charleneli.com

Charlene Li, founder and CEO of Altimeter Group, is the author of five books, including the New York Times bestseller, Open Leadership, and the co-author of the critically acclimated book, Groundswell. Her new book is The Engaged Leader: A strategy for Your Digital Transformation. She is a sought after speaker and advisor to many Fortune 500 companies.

In this podcast, Charlene talks about engaged leadership and how companies with engaged leaders are more effectively accomplishing their goals through new technology. She discusses how listening, sharing and engaging for just a few minutes per day can build relationships and transform organizations.


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Be Found By the People That Matter: How Word of Mouth Marketing Ignites Brands

July 7, 2015

ted-wrightTed Wright
CEO Fizz
www.fizz.com

Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. He’s been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over the past 13 years, Fizz has become the global leader in WOMM with clients on every continent. If you’ve bought products because of a friend’s recommendation over the past 13 years, then you may have been touched by the work of Wright and his team at Fizz.

In this podcast, Ted talks about why word of mouth marketing may be the most powerful marketing tool available today, as well as the importance of influencers to brand success. He explains why word of mouth marketing is much more powerful than social media and tells us why Twitter may be the last of a dying breed.


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