Why Small Business Marketing Can Be a Really BIG Deal

May 9, 2017

Roberta Kiphuth
President and Co-Founder
Detati Digital Marketing
www.detati.com

Roberta Kiphuth is president and co-founder of Detati Digital Marketing and Pacific Light Studios, based in Sunnyvale, CA. As a long-time entrepreneur, Roberta has spent the majority of her career working as a branding, design, and marketing consultant for businesses of all sizes in the technology, semiconductor, medical device, solar, and non-profit areas. She has been a presenter at the Women’s Networking Alliance Marketing Summit, the Small Business Digital Marketing Summit and for the National Association of Women Business Owners (NAWBO) on topics related to building small business.

In this podcast, Roberta talks about how technology has changed marketing for small businesses. She discusses some of the biggest challenges small businesses have for marketing, and why it’s important to have a blueprint, like Detati’s BIG Program (Build, Improve and Grow) to organize and focus small business marketing.


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When Engagement Is Not Enough: How Ingagement Leads to Greater Profitability and Success

April 19, 2017

Evan Hackel
Founder and Principal
Ingage Consulting
www.ingage.net

Evan Hackel, creator of the concept of Ingaging Leadership and author of Ingaging Leadership, is a successful businessman who has started more than 10 companies. During his tenure at CCA Global Partners, he ran a $5 billion division. One of his signature achievements was turning around a bankrupt business in four years, more than doubling system-wide sales to exceed $2 billion. He is also CEO of Tortal Training, a Charlotte North Carolina- based firm that specializes in developing and implementing interactive training solutions for companies in all sectors.

In this podcast, Evan talks about going above and beyond the typical engagement to ingagement—involving input and involvement. He discusses the importance in differentiating between fact and opinion, tell us why listening for what’s right beats just listening every time, and blows away the myths as to why most managers don’t work at being ingaging leaders.


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Where Are Those Synergies Anyway? What Marketers Should Know About Why Most Mergers & Acquisitions Don’t Deliver

March 28, 2017

Constance Dierickx
CEO and Founder
CD Consulting Group
www.cdconsultinggrp.com

Constance Dierickx helps senior executives in high-stakes transitions and crisis. Her clients succeed in mergers and acquisitions 400 percent more often than the average. She has consulted with executives in more than 20 countries on five continents over a 25-year period. Prior to her consulting career, Constance was a stockbroker, where she observed the effect of illogical decisions on both her clients and colleagues. Her curiosity about how people make decisions led her to study psychology and business, earning a PhD, and becoming known as The Decision Doctor™. Her forthcoming book High Stakes Leadership is due in September, 2017.

In this podcast, Constance talks about the biggest traps in mergers and acquisitions, as well as the role emotion plays in these decisions. She discusses the invisible decision traps executives often fall into, why courage, judgment and fortitude are critical for successful high stakes leadership, and what today’s marketers can learn from Jackie Robinson and Branch Rickey.


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Pause Doesn’t Mean Stop: How the New Trend in Pausing a Career for Caregiving Impacts Employees, Companies, and Marketers

March 15, 2017

Lisen Stromberg
CEO and Founder
PrismWork
www.lisenstromberg.com

Lisen Stromberg is an award-winning journalist, sought-after speaker, and CEO and founder of PrismWork, a culture innovation consultancy. In her new book, Work Pause Thrive; How to Pause for Parenthood Without Killing Your Career, she reveals how trailblazing women have disrupted the traditional career paradigm to achieve person and professional goals.

In this podcast, Lisen talks about debunking the myth that temporarily downshifting or pausing to focus on family will kill your career. She discusses her learnings from a survey of nearly 1500 people, provides guidance for employers who are looking to keep parents of both sexes on a leadership track, and what this means for marketers.


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In Search of Sanity: Building Trust, Relationships, and Community Through Turbulent Times

February 28, 2017

ayelet-baron

 

Aylet Baron
Author
www.ayeletbaron.com

Ayelet Baron is an author, coach, and speaker who is creating a new way forward for business and offering a bridge to 21st century leadership. Her recent book, Our Journey to Corporate Sanity, is not just another business book – it brings together 33 visionary leaders whose transformational stories can help us recognize that we are in the human-to-human era where purpose and experiences matter more than mere transactions.

In this podcast, Ayelet talks about the key shifts she sees occurring in today’s business world, including a loss of trust in key institutions. She discusses why trust, relationships, and community are key currencies in the 21st century, and shetells us why today’s environment offers an opportunity to breakdown old systems, unlearn bad habits, and build real deep social connections for the future.


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Why The Biggest Obstacle to Business Growth Is Not Seeing The Obstacles

February 11, 2017

dan-weedinDan Weedin
CEO
Toro Consulting Inc.
www.danweedin.com

Dan Weedin is a business growth consultant based in the Seattle area. His innovative ideas and strategies help business owners grow, develop, and protect their business and people. He is a commercially published author whose latest book is title Unleashed Leadership. Dan’s work has been featured in leading business journals, like US News & World Report and Fast Company.

In this podcast, Dan talks about why mindset is so critical for small businesses to succeed and grow. He shares tips on how to sustain business growth, and he tells us businesses should expect to have 3 crises per year and learn how to plan for them.


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Brands Breakthrough By Being Brave Enough To Be Authentic

January 4, 2017

gregory-diehlGregory Diehl
Author
www.gregorydiehl.net

Gregory Diehl has traveled to over 49 countries on a global quest for learning, self-discovery, entrepreneurship, and inquiry. His first book Brand Identity Breakthrough, was a smash hit and quickly became an Amazon bestseller. Gregory continues to travel internationally, offering unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.

In this podcast, Gregory talks about the biggest mistakes he sees small business owners repeating time and again in their brand identity, as well as how entrepreneurs can be unique in a marketplace that grows more crowded every day. He shares what he’s learned about marketing and communication from living in so many cultures, and he tells us why having a strong brand personality is so important to build lasting relationships with customers.


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Forget Boring: How Creativity and Playfulness Help Organizations Succeed

December 20, 2016

kathy-klotz-guestKathy Klotz-Guest
Author, Speaker and Comedian
www.stopboringme.com

Kathy Klotz-Guest is the founder of Keeping it Human, whose mission is to help organizations and teams turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover bold ideas for marketing content, products, branding and more. She calls them idea orgasms! A podcaster (Keeping it Human’s Improvised Marketing Show), stand-up comic and improviser, Kathy has written two short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to her recently released book, Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.

In this podcast, Kathy talks about how improv can help organizations collaborate more effectively and why the safe route is really much more risky. She discusses why it’s important that organizations value humor and don’t take themselves too seriously, plus she explains about idea orgasms and why it’s important that we have these at least once or twice a day.


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It’s About Leading, Not Doing New Insights into the World of Marketing Leaders

December 6, 2016

thomas-bartaThomas Barta
Author
www.thomasbarta.com


Thomas Barta speaks, writes, and consults to customer leaders on achieving their organizational growth aspirations. A former McKinsey partner, his clients have included many of the world’s most prominent companies, including over two dozen of the Fortune 500. His research-based concept of customer leadership helps senior marketers and other leaders develop a top management view of the marketplace and the organization, enabling them to shape the C-suite agenda and drive profitable growth. He is the co-author of the recently published book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.


In this podcast, Thomas talks about the fact that less than half of marketers are happy with their influence and career success. He discusses what makes marketing leadership so different from other functional areas, introduces the value creation zone, and explains why a focus on leadership and digital technology is not enough to be a successful marketing leader.


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Trust Your Customers with Your Brand…Their Communities Do

November 23, 2016

shawn-millerShawn Miller
Chief Experience Officer
Smync
www.smync.com

Shawn Miller is an entrepreneur, investor, and advisor, with over 20 years of international business experience, specializing in marketing, customer service and training. He leads development of user experience at Smync on both the brand and the customer side of Smync hosted social brand advocate communities. He is the author of the recently released book, The New Face of Your Brand.

In this podcast, Shawn talks about why it’s so important you shift brand marketing efforts from impressions to engagement, from traffic to trust, and from recognition to reputation. He discusses how to empower your greatest asset, your own customers, to uniquely communicate your value to others, and why advocates genuinely want to help friends and family navigate through the brand maze.


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