Branding Yourself to Win: How A Strong Personal Brand Can Help you Nail the Interview and Get the Job

October 11, 2016

michelle-tillis-ledermanMichelle Tillis Lederman
Executive Essentials

Named one of Forbes Top 25 Networking Experts, Michelle Tillis Lederman is the author of three books including The 11 Laws of Likability, and her latest Nail the Interview, Land the Job. She is the CEO of Executive Essentials, which provides custom communication and leadership training and coaching programs. Michelle has appeared on NBC, CBS, Fox, Gayle King, and NPR and been featured in the Wall Street Journal, NY Times, Working Mother, US News & World Report,, USA Today, CNBC, and

In this podcast, Michelle talks about why job seekers should use the interview process to market themselves. She discusses techniques to use to build an effective personal brand and explains how important it is to demonstrate that brand in the first interview and after you’ve been hired, too.

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Letting Things Sit: Secrets to Improve Writing Quality and Productivity

September 27, 2016

anne-janzerAnne Janzer
Author and Writer

Anne Janzer is a consultant and professional writer who has worked with more than a hundred technology companies. She is the author of the books Subscription Marketing: Strategies for Nurturing Customers in a World of Churn and the recently released The Writer’s Process: Getting Your Brain in Gear.

In this podcast, Anne talks about the process of writing and the specific challenges marketers face in creating marketing content. She discusses strategies for improving writing productivity, why it’s important to have the right mindset, and explains how writing is in many ways like baking bread.

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Purpose Leads to Profit: The Advantage of Leading with Noble Purpose

September 13, 2016

lisa-mcleodLisa McLeod
President and Chief Creator
McLeod & More

Lisa Earle McLeod is one of the most foremost authorities on sales, leadership, and emotional engagement. Her bestselling book Selling with Noble Purpose introduced the idea of noble purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.

A former Proctor & Gamble sales trainer, Lisa now runs her own consulting firm, McLeod & More. Her clients include Hootsuite, Roche, Volvo, and Dave & Busters. Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers, has been called a breakthrough book that is transforming the way leadership is conducted at ever level within organizations.

In this podcast, Lisa talks about the benefit of focusing on purpose over profit, as well as what happens when there’s an absence of purpose. She discusses how noble purpose can take hold within an organization, and she gives specific examples of what happens when a company loses its focus and lets profits displace purpose.

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Learning the Lingo: The Secret Language of Silicon Valley Exposed

August 30, 2016

rochelle-koppRochelle Kopp
Managing Principal
Japan Intercultural Consulting

Rochelle Kopp is a management consultant who works with global companies doing business in Silicon Valley, and Silicon Valley companies doing business globally. Her specialties include communication skills, leadership, cross-cultural management, and human resource management. She frequently works with entrepreneurs and other business people from overseas, helping them navigate the culture in Silicon Valley. She is the co-author of the recently released book, Valley Speak: Deciphering the Jargon of Silicon Valley.

In this podcast, Rochelle talks about why there was a need for a book deciphering the language spawned by Silicon Valley. She discusses why the innovation culture in Silicon Valley leads locals to create new expressions that may confuse the rest of the world, and she talks about some of her favorite new Silicon Valley words, like growth hacking, freemium, disruption, and the sharing economy.

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Mobile Marketing Takes the Gold at Rio Olympics

August 10, 2016

brian-heikesBrian Heikes
Vice President of Product

Brian Heikes is Vice President of Product at 3Cinteractive. Through mobile marketing services, 3C deepens and extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Marketers can leverage 3C’s expertise connecting mobile to business results and its Switchblade(tm) platform’s multichannel capabilities – including SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services and more—to deliver timely, relevant engagement at the customers’ moment of need.

In this podcast, Brian talks about how mobile technology will play a starring role at this year’s Summer Olympic Games in Rio. He discusses the new apps we’ll see implemented in Rio, from mobile payments and digital wallets to augmented reality and location-based technologies and he discusses how these technologies are creating a whole new level of engagement for brands.

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Propel Your Business Forward with Smart Marketing

August 2, 2016

whitney-keyesWhitney Keyes
Whitney Keyes Productions

Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal advisory council created to serve as an independent source of advice to the President, Congress, and the U.S. Small business Administration on economic issues impacting women in business. Today’s she’s principal of a global consulting firm and the author of the book Propel: Five Ways to Amp Up Your Marketing and Accelerate Business.

In this podcast, Whitney talks about how strategy, story, strength, simplicity, and speed help you build market share, boost brand loyalty, and generate more revenue. She discusses how fear often holds people back from starting a marketing campaign and how to approach marketing without getting overwhelmed.

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Why Without Vision and Leadership, Brands Suffer

July 19, 2016

sunny-bonnellSunny Bonnell

Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.

In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.

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Ruthless is Not a Dirty Word: How Being Thoughtfully Ruthless Builds Successful Leadership

June 15, 2016

val-wrightVal Wright
Val Wright Consulting

Internationally acclaimed innovation expert Val Wright has been named one of the top 50 resources for Chief Operating Officers. She has worked with such companies as Amazon, BMW, Microsoft, Harrods, Marconi, the Sema Group, Starbucks, LinkedIn, Microsoft, Financial Times, and DreamWorks Animation. She is a regular contributor to CNBC, Inc. Magazine, Business Insider, Fast Company, Bloomberg, Reuters, LA Times, MSN, and Today, as well as the author of the recently released book Thoughtfully Ruthless: The Key to Exponential Growth.

In this podcast, Val talks about why being thoughtfully ruthless is critical for today’s leaders. She discusses how successful leaders are thoughtfully ruthless with their intentions, energy and resources, and how she has integrated these concepts into her own successful consulting practice.

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Make It Remarkable: Building a Strong Online Personal Brand

May 31, 2016

chris-dessiChris Dessi
Silverback Social

Chris Dessi is an award-winning digital thinker, author, television & radio commentator, public speaker and educator, and the CEO and Founder of the Silverback Social digital marketing agency. He is a personal branding contributor to and Success Magazine, as well as the producer of the Westchester Digital Summit, named by Forbes in 2015 one of the “Conferences That Will Keep You Ahead Of Marketing Trends This Year.” He has written three books. The latest, a leading personal branding book is Remarkable You: Build a Personal Brand and Take Charge of Your Career. He’s also the author of Just Like You: 24 Interviews of Ordinary People Who’ve Achieved Extraordinary Success and Your World is Exploding: How Social Media is Changing Everything – and How You Need to Change with It.

In this podcast, Chris discusses the importance of personal branding, as well as building a powerful digital identity. He introduces us to a set of easy-to-use tools to create compelling online content, and talks about leadership lessons he’s learned since launching his company in 2012.

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No Guilt, No Fear, No Peer: Secrets of the Million Dollar Maverick

May 18, 2016

alan-weissAlan Weiss
Summit Consulting

Alan Weiss, the Million Dollar Consultant, is one of those rare people who can say he is a consultant, speaker, and author and mean it. His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. The author of 63 books, Alan has served on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, Festival Ballet, and chaired the Newport International Film Festival. He has built and fostered a unique community of top consultants worldwide.

In this podcast, Alan talks about his new book Million Dollar Maverick, which helps entrepreneurs and consultants understand how to forge their own path to think differently, act decisively, and succeed quickly. He discusses why low self-esteem and not trusting your own judgment are critical issues, the difference between problem solving and innovation, the danger of false humility, and how being a maverick helps you stand out above the noise.

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