Making it Work: The Secret to Successfully Integrating Millennials into the Workplace

June 16, 2015

lee-caraherLee Caraher
CEO DoubleForte
www.double-forte.com

Acclaimed communication strategist Lee Caraher started DoubleForte as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. She serves on the boards of KQED Public Media and Santa Francisco’s Grace Cathedral in key leadership positions, and she is a member of Entrepreneurs Only (EO). She is the author of Millennials & Management: The Essential Guide to Making it Work at Work.

In this podcast, Lee debunks some of the biggest myths Baby Boomers have about Millennials in the workplace, as well as the strengths they bring to the working environment. She discusses why it’s so important for businesses to effectively engage Millennials in their organizations and what Boomers have to do to stay in the game with the new generation.


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Join Now: How the New Membership Economy Affects Marketers

June 3, 2015

robbie-baxterRobbie Kellman Baxter
Founder, Peninsula Strategies LLC
www.peninsulastrategies.com

Robbie Kellman Baxter founder of strategy consulting firm, Peninsula Strategy, is the author of the Amazon Hot New Release, The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. She has worked with clients in more than 20 industries, and has served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton and a Silicon Valley product marketer.

In this podcast, Robbie discusses how today’s technology enables businesses of all types to move towards a membership model that focuses on access vs. ownership and relationship instead of transactions. She also talks about how the membership economy changes the acquisition funnel and why this new business model is relevant for all organizations, including B2B companies.


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In Plain Sight: The Important Leaders We Often Don’t See

May 19, 2015

scott-edingerScott Edinger
Founder, Edinger Consulting Group
www.edingergroup.com

Scott Edinger is recognized as an expert in helping organizations achieve top and bottom line growth. He has worked with leaders in nearly every industry sector, helping the formulate and implement growth strategies, increase revenue and profit, develop leadership capacity, drive employee engagement, and attract and retain talent. He is the co-author of The Hidden Leader and The Inspiring Leader, as well as a contributing author to the American Society for Training and Development Leadership Handbook.

In this podcast, Scott discusses the hidden leaders that are often not given credit within an organization. He also talks about the 4 characteristics of leadership behavior that all employees can exhibit and why it’s so important that employees understand what it means to really act as a business owner.


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Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World

May 5, 2015

Jusjustin-fostertin Foster
Sales & Marketing Consultant and Author
www.fosterthinking.com
@fosterthinking

Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with the leadership teams of hundreds of organizations to help make their culture the number one differentiator in the modern economy. He’s the author of two books on branding: Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand.

In this podcast, Justin discusses how to find our internal “bacon” that makes us naturally interesting. He also talks about the five natural forces that shape a brand and explains why a successful brand needs to start with leaders articulating their core values.


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Standing Out is No Longer Optional

April 21, 2015

dorie-clarkDorie Clark
Marketing Consultant & Author
www.dorieclark.com

Branding expert Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the new book Stand Out: How to Find Your Breakthrough Idea and Build A Following Around It. She is a former presidential campaign spokeswoman, as well as a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog.

In this podcast, Dorie discusses the importance of having a breakthrough idea that can enable an individual to stand out as a thought leader. She shares best practices and strategies to help people establish and cultivate the reputation to make that idea spread.


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Getting To “Priceless:” The Five Truths Method of Brand Strategy Development

April 10, 2015

kevin-allenKevin Allen
Founder and Chairman of
Re:kap Ltd. And Planet Jockey
www.rekapltd.com

Kevin Allen is the founder and chairman of Re:kap, a business transformation company, and Planet Jockey, which specializes in gamified emotional intelligence training. Recognized as one of the world’s most accomplished growth professionals, he has worked with such brands as MasterCard, Microsoft, Marriott, Smith Barney, Nestle, L’Oreal, Lufthansa and Johnson & Johnson, among others. He is the author of the bestseller The Hidden Agenda: A Proven Way to Business and Create a Following, and the recently released The Case of the Missing Cutlery: A leadership Course for the Rising Star.

Behind every enduring — and game-changing — marketing communications and brand initiative lies a carefully crafted, emotionally laden argument and coalescing strategic idea. In this podcast, Kevin Allen, who led the team that created the now-iconic “Priceless” platform for MasterCard, shares the five eternal truths, as well as how to get to a powerful strategic idea that gives listeners a practical tool to develop their own “Priceless.”


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Leading Effective Change by Interpreting the Chocolate Conversation

March 25, 2015

rose-fassRose Fass
CEO
Fassforward Consulting Group
www.fassforward.com

Rose Fass, is the founder and CEO of fassforward Consulting Group, a leading edge business transformation firm that works with Fortune 500 executive teams on translating strategy, driving change, and growing leadership. As the Chief Transformation Officer at Xerox, she led the transition to the global industry and solutions business—integrating acquisitions, diverse cultures and operating units to develop and execute their enterprise strategy.

In this podcast, Rose discusses the chocolate conversation and how it affects the culture of a company, as well as why leading change can be bittersweet.


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How Companies Profit When the Customer is King

February 24, 2015

chuck-wallChuck Wall
Founder and CEO
Marketpower Group
www.customerceobook.com

Chuck Wall, the founder and CEO of Marketpower Group, a business growth consultant, teaches companies how to profit by engaging the power of their customers and conducting customer insight research. Chuck is a serial entrepreneur, as well as the author of Customer CEO: How to Profit from the Power of Your Customer. An expert in understanding the unmet needs of customers, Chuck has interviewed and surveyed over 100,000 customers from coast to coast.

In this podcast, Chuck discusses why it pays for companies to think of their customers as CEOs, as well as explaining how companies can use the nine powers of the customer CEO to improve greater profitability and results.


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Harnessing the Power of a Customer Advisory Board (CAB)

February 11, 2015

mike-gospeMike Gospe
Marketing strategist & professional CAB facilitator
KickStart Alliance
www.kickstartall.com

 

Mike Gospe is a professional customer advisory board facilitator and co-founder of KickStart Alliance, a sales and marketing leadership consulting team. Over the past 12 years, Mike has personally facilitated and helped companies execute more than 100 CAB meetings in a variety of B2B industries. Prior to that, he held a variety of leadership roles at HP, Sun, and several start-ups. He is also the author of several B2B marketing books, including The Marketing High Ground and The Flipchart Guides to Customer Advisory Boards.

In this podcast, Mike discusses how some tech companies are using their CAB to identify and strengthen their competitive advantage. He answers a number of important questions executives wrestle with when they are implementing or revising their CAB program. Mike shares stories, experiences, and recommendations for avoiding common CAB mistakes, as well as how to ensure your CAB program is world-class.


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Preventing Sales Whiplash: How Marketers Can Help Drive the Sales Boom

October 22, 2014

colleen-francisColleen Francis
Founder and President
Engage Selling
www.engageselling.com

The author of the book Nonstop Sales Boom, Colleen Francis works with business and sales leaders to design, implement,s and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen’s results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow Agro Sciences, Adecco, Trend Micro, UBM and over a thousand other leading organizations.

In this podcast, Francis talks about why even top performing organizations have boom and bust cycles in their sales forces, and how understanding the four stages of sales engagement can help break the cycle. She discusses how the best sales reps are becoming more marketing focused and what this means for the marketing organizations that support them.


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