Why Without Vision and Leadership, Brands Suffer

July 19, 2016

sunny-bonnellSunny Bonnell
Co-founder
Motto
www.wearemotto.com

Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.

In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.


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Ruthless is Not a Dirty Word: How Being Thoughtfully Ruthless Builds Successful Leadership

June 15, 2016

val-wrightVal Wright
President
Val Wright Consulting
www.valwrightconsulting.com

Internationally acclaimed innovation expert Val Wright has been named one of the top 50 resources for Chief Operating Officers. She has worked with such companies as Amazon, BMW, Microsoft, Harrods, Marconi, the Sema Group, Starbucks, LinkedIn, Microsoft, Financial Times, and DreamWorks Animation. She is a regular contributor to CNBC, Inc. Magazine, Business Insider, Fast Company, Bloomberg, Reuters, LA Times, MSN, and Today, as well as the author of the recently released book Thoughtfully Ruthless: The Key to Exponential Growth.

In this podcast, Val talks about why being thoughtfully ruthless is critical for today’s leaders. She discusses how successful leaders are thoughtfully ruthless with their intentions, energy and resources, and how she has integrated these concepts into her own successful consulting practice.


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Make It Remarkable: Building a Strong Online Personal Brand

May 31, 2016

chris-dessiChris Dessi
CEO
Silverback Social
www.silverbacksocial.com

Chris Dessi is an award-winning digital thinker, author, television & radio commentator, public speaker and educator, and the CEO and Founder of the Silverback Social digital marketing agency. He is a personal branding contributor to Inc.com and Success Magazine, as well as the producer of the Westchester Digital Summit, named by Forbes in 2015 one of the “Conferences That Will Keep You Ahead Of Marketing Trends This Year.” He has written three books. The latest, a leading personal branding book is Remarkable You: Build a Personal Brand and Take Charge of Your Career. He’s also the author of Just Like You: 24 Interviews of Ordinary People Who’ve Achieved Extraordinary Success and Your World is Exploding: How Social Media is Changing Everything – and How You Need to Change with It.

In this podcast, Chris discusses the importance of personal branding, as well as building a powerful digital identity. He introduces us to a set of easy-to-use tools to create compelling online content, and talks about leadership lessons he’s learned since launching his company in 2012.


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No Guilt, No Fear, No Peer: Secrets of the Million Dollar Maverick

May 18, 2016

alan-weissAlan Weiss
President
Summit Consulting
www.alanweiss.com

Alan Weiss, the Million Dollar Consultant, is one of those rare people who can say he is a consultant, speaker, and author and mean it. His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. The author of 63 books, Alan has served on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, Festival Ballet, and chaired the Newport International Film Festival. He has built and fostered a unique community of top consultants worldwide.

In this podcast, Alan talks about his new book Million Dollar Maverick, which helps entrepreneurs and consultants understand how to forge their own path to think differently, act decisively, and succeed quickly. He discusses why low self-esteem and not trusting your own judgment are critical issues, the difference between problem solving and innovation, the danger of false humility, and how being a maverick helps you stand out above the noise.


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Perks Don’t Help: How to Handle the 2/3 of American Employees Who are Not Engaged at Work

May 10, 2016

ruth-rossRuth Ross
President
R Squared Resources
www.ruthkross.com

Ruth Ross is a respected thought leader who writes and speaks on achieving high engagement and the need to cure the disengagement affliction that is spreading uncontrollably in today’s global workforce. Ruth spent thirty years as a senior human resources leader at top companies, including as an Executive Vice President of HR at a major financial institution. She left to start a company focused on this critical business imperative. She is the author of Coming Alive: The Journey to Reengage Your Life and Career.

In this podcast, Ruth talks about why employee engagement is such a critical issue for American business, and why programs and perks don’t solve the problem. She discusses how to identify “fence sitter” employees before their disengagement becomes chronic, and the key actions organizations can take to build an engaged and productive workforce.


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Don’t Believe What You Hear: The Middleman is Alive and Thriving!

April 27, 2016

marina-krakovskyMarina Krakovsky
Author
The Middleman Economy
www.themiddlemaneconomy.com

Marina Krakovsky is a Silicon Valley-based social science and business journalist who is the author of The Middleman Economy: How Brokers, Agents, Dealers and Everyday Matchmakers Create Value and Profit. Her articles and essays have appeared in Discover, The New York Times Magazine, Scientific American and Scientific American Mind, O: The Oprah Magazine, Psychology Today, Slate, Fast Company, Stanford Magazine, The Washington Post, Wire and others.

In this podcast, Marina talks about why, in spite of all rumors to the contrary, the middleman is thriving in today’s Internet world, and why the new generation of middlemen includes companies like Uber, AirB2B and Task Rabbit. She discusses why marketers need to understand the value middlemen provide, and the three key roles middlemen can provide in a marketing setting.


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The New Media Landscape: Brand is What Google Says It Is

April 8, 2016

barbara-henricks rusty-sheltonBarbara Cave Henricks & Rusty Shelton
Authors
Mastering the New Media Landscape: Embrace the Micromedia Mindset
www.masteringthenewmedialandscape.com

Barbara Cave Henricks is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. She has represented over 40 bestsellers during her publishing career.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

In this podcast, Barbra and Rusty talk about why we should no longer think in terms of online vs. traditional media and the three categories of media that matter today. They discuss the importance of using micromedia to build a direct channel to your audience and the importance of giving people a reason to share your content.


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Forget the Elephant. It’s the Gray Rhino in the Room that Can Make or Break You.

March 25, 2016

michele-wuckerMichele Wucker
Author
The Gray Rhino
www.wucker.com

Michele Wucker is the author of the new book The Gray Rhino: How to Recognize and Respond to the Obvious Dangers We Ignore. She brings three decades of experience as a policy analyst, financial journalist and think tank executive to her distinctive and accessible style of thought leadership, combining highly original thinking with incisive analysis. Her 2006 book, Lockout: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right, drew needed attention to the damage failed U.S. immigration policies do to the economy, and outlined a constructive
new approach. Her first book, Why the Cocks Fight: Dominicans, Haitians and the Struggle for Hispaniola, continues to influence scholars and policy makers as the two countries make headlines anew.

In this podcast, Michele talks about the importance of changing our focus from the unlikely to the highly probable events we may think are too big to impact. She discusses the three Gray Rhinos that marketers are likely to face, and tells us why New Coke may have been the best thing that ever happened to Coca-Cola.


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Make it So: Why the Maker Movement Is Driving Digital Transformation

March 1, 2016

Mark Hatch
CEO and Co-Founder
TechShop
www.techshop.com

Mark Hatch is CEO and co-founder of TechShop, and a recognized leader in the global maker movement. Under his leadership, TechShop revenue grew 20-fold in five years, and multiple new locations have opened across the U.S. Mark has held executive positions at such firms as Kinko’s, Avery Dennison, and Health Net. His book, The Maker Movement Manifesto, was released in 2013. Mark has been recognized by the San Francisco Business Times as one of the Bay Area’s Most Admired CEOs, and by Popular Mechanics as one of the 25 movers and makers who are reinventing the American Dream.

In this podcast, Mark talks about the power of the Maker Movement, and how this changes not just the way consumers buy goods, but also how brands will market to them. He discusses why key forces converging make this the ideal time for the next creative revolution to take hold, and why it’s likely this may be even bigger than the Internet.


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Differentiate and Compete with Operational Empowerment

February 19, 2016

shawn-casemoreShawn Casemore
President
Casemore & Co
www.casemoreandco.com

Shawn Casemore has been helping business owners empower their businesses for more than a decade. As author of the Amazon #1 new release from McGraw Hill Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition, Shawn speaks regularly to CEOs and business owners for TEC, Vistage, and MacKay’s CEO Forums on topics related to improving business performance and profitability by maximizing employee, supplier, and customer empowerment.

In this podcast, Shawn talks about the importance of empowering customers by creating a strong employee-customer connection. He discusses how CEOs and executives can tap into the innovation that’s already happening within their businesses in order to drive growth.


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