From Battlefield to the Business World: What Marketers Can Learn From the Military

richard-martin-smRichard Martin
Alcera Consulting
www.alcera.ca

Richard Martin is the founder and president of Alcera Consulting Inc. He is a consultant, speaker, and executive coach. He brings his military and business leadership and management experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles.

In this podcast, Rich discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales force.


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One Response to “From Battlefield to the Business World: What Marketers Can Learn From the Military”

  1. Richard Martin Interviewed by Marketing Expert Linda Popky | Exploiting Change Says:

    […] podcast is titled ‘From Battlefield to the Business World: What Marketers Can Learn From the¬†Military.’ You can access it by clicking on the title link I’ve provided to Linda’s […]

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