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From Battlefield to the Business World: What Marketers Can Learn From the Military

richard-martin-smRichard Martin
Alcera Consulting
www.alcera.ca

Richard Martin is the founder and president of Alcera Consulting Inc. He is a consultant, speaker, and executive coach. He brings his military and business leadership and management experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles.

In this podcast, Rich discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales force.

audio Listen to this podcast.

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This entry was posted on June 28, 2013 at 3:24 pm and is filed under Marketing Thought Leadership Podcast, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “From Battlefield to the Business World: What Marketers Can Learn From the Military”

  1. Richard Martin Interviewed by Marketing Expert Linda Popky | Exploiting Change Says:
    July 2, 2013 at 3:18 pm | Reply

    […] podcast is titled ‘From Battlefield to the Business World: What Marketers Can Learn From the Military.’ You can access it by clicking on the title link I’ve provided to Linda’s […]

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