Posts Tagged ‘marketing thought leadership’

Pause Doesn’t Mean Stop: How the New Trend in Pausing a Career for Caregiving Impacts Employees, Companies, and Marketers

March 15, 2017

Lisen Stromberg
CEO and Founder
PrismWork
www.lisenstromberg.com

Lisen Stromberg is an award-winning journalist, sought-after speaker, and CEO and founder of PrismWork, a culture innovation consultancy. In her new book, Work Pause Thrive; How to Pause for Parenthood Without Killing Your Career, she reveals how trailblazing women have disrupted the traditional career paradigm to achieve person and professional goals.

In this podcast, Lisen talks about debunking the myth that temporarily downshifting or pausing to focus on family will kill your career. She discusses her learnings from a survey of nearly 1500 people, provides guidance for employers who are looking to keep parents of both sexes on a leadership track, and what this means for marketers.


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In Search of Sanity: Building Trust, Relationships, and Community Through Turbulent Times

February 28, 2017

ayelet-baron

 

Aylet Baron
Author
www.ayeletbaron.com

Ayelet Baron is an author, coach, and speaker who is creating a new way forward for business and offering a bridge to 21st century leadership. Her recent book, Our Journey to Corporate Sanity, is not just another business book – it brings together 33 visionary leaders whose transformational stories can help us recognize that we are in the human-to-human era where purpose and experiences matter more than mere transactions.

In this podcast, Ayelet talks about the key shifts she sees occurring in today’s business world, including a loss of trust in key institutions. She discusses why trust, relationships, and community are key currencies in the 21st century, and shetells us why today’s environment offers an opportunity to breakdown old systems, unlearn bad habits, and build real deep social connections for the future.


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Why The Biggest Obstacle to Business Growth Is Not Seeing The Obstacles

February 11, 2017

dan-weedinDan Weedin
CEO
Toro Consulting Inc.
www.danweedin.com

Dan Weedin is a business growth consultant based in the Seattle area. His innovative ideas and strategies help business owners grow, develop, and protect their business and people. He is a commercially published author whose latest book is title Unleashed Leadership. Dan’s work has been featured in leading business journals, like US News & World Report and Fast Company.

In this podcast, Dan talks about why mindset is so critical for small businesses to succeed and grow. He shares tips on how to sustain business growth, and he tells us businesses should expect to have 3 crises per year and learn how to plan for them.


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Brands Breakthrough By Being Brave Enough To Be Authentic

January 4, 2017

gregory-diehlGregory Diehl
Author
www.gregorydiehl.net

Gregory Diehl has traveled to over 49 countries on a global quest for learning, self-discovery, entrepreneurship, and inquiry. His first book Brand Identity Breakthrough, was a smash hit and quickly became an Amazon bestseller. Gregory continues to travel internationally, offering unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.

In this podcast, Gregory talks about the biggest mistakes he sees small business owners repeating time and again in their brand identity, as well as how entrepreneurs can be unique in a marketplace that grows more crowded every day. He shares what he’s learned about marketing and communication from living in so many cultures, and he tells us why having a strong brand personality is so important to build lasting relationships with customers.


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Forget Boring: How Creativity and Playfulness Help Organizations Succeed

December 20, 2016

kathy-klotz-guestKathy Klotz-Guest
Author, Speaker and Comedian
www.stopboringme.com

Kathy Klotz-Guest is the founder of Keeping it Human, whose mission is to help organizations and teams turn jargon-monoxide into compelling business stories, abolish boring marketing, and uncover bold ideas for marketing content, products, branding and more. She calls them idea orgasms! A podcaster (Keeping it Human’s Improvised Marketing Show), stand-up comic and improviser, Kathy has written two short books on humor, content, and storytelling (The Executive’s Bedtime Guide series) in addition to her recently released book, Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.

In this podcast, Kathy talks about how improv can help organizations collaborate more effectively and why the safe route is really much more risky. She discusses why it’s important that organizations value humor and don’t take themselves too seriously, plus she explains about idea orgasms and why it’s important that we have these at least once or twice a day.


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It’s About Leading, Not Doing New Insights into the World of Marketing Leaders

December 6, 2016

thomas-bartaThomas Barta
Author
www.thomasbarta.com


Thomas Barta speaks, writes, and consults to customer leaders on achieving their organizational growth aspirations. A former McKinsey partner, his clients have included many of the world’s most prominent companies, including over two dozen of the Fortune 500. His research-based concept of customer leadership helps senior marketers and other leaders develop a top management view of the marketplace and the organization, enabling them to shape the C-suite agenda and drive profitable growth. He is the co-author of the recently published book The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.


In this podcast, Thomas talks about the fact that less than half of marketers are happy with their influence and career success. He discusses what makes marketing leadership so different from other functional areas, introduces the value creation zone, and explains why a focus on leadership and digital technology is not enough to be a successful marketing leader.


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Trust Your Customers with Your Brand…Their Communities Do

November 23, 2016

shawn-millerShawn Miller
Chief Experience Officer
Smync
www.smync.com

Shawn Miller is an entrepreneur, investor, and advisor, with over 20 years of international business experience, specializing in marketing, customer service and training. He leads development of user experience at Smync on both the brand and the customer side of Smync hosted social brand advocate communities. He is the author of the recently released book, The New Face of Your Brand.

In this podcast, Shawn talks about why it’s so important you shift brand marketing efforts from impressions to engagement, from traffic to trust, and from recognition to reputation. He discusses how to empower your greatest asset, your own customers, to uniquely communicate your value to others, and why advocates genuinely want to help friends and family navigate through the brand maze.


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Branding Yourself to Win: How A Strong Personal Brand Can Help you Nail the Interview and Get the Job

October 11, 2016

michelle-tillis-ledermanMichelle Tillis Lederman
CEO
Executive Essentials
www.michelletillislederman.com

Named one of Forbes Top 25 Networking Experts, Michelle Tillis Lederman is the author of three books including The 11 Laws of Likability, and her latest Nail the Interview, Land the Job. She is the CEO of Executive Essentials, which provides custom communication and leadership training and coaching programs. Michelle has appeared on NBC, CBS, Fox, Gayle King, and NPR and been featured in the Wall Street Journal, NY Times, Working Mother, US News & World Report, Monster.com, USA Today, CNBC, and About.com.

In this podcast, Michelle talks about why job seekers should use the interview process to market themselves. She discusses techniques to use to build an effective personal brand and explains how important it is to demonstrate that brand in the first interview and after you’ve been hired, too.


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Letting Things Sit: Secrets to Improve Writing Quality and Productivity

September 27, 2016

anne-janzerAnne Janzer
Author and Writer
www.annejanzer.com

Anne Janzer is a consultant and professional writer who has worked with more than a hundred technology companies. She is the author of the books Subscription Marketing: Strategies for Nurturing Customers in a World of Churn and the recently released The Writer’s Process: Getting Your Brain in Gear.

In this podcast, Anne talks about the process of writing and the specific challenges marketers face in creating marketing content. She discusses strategies for improving writing productivity, why it’s important to have the right mindset, and explains how writing is in many ways like baking bread.


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Purpose Leads to Profit: The Advantage of Leading with Noble Purpose

September 13, 2016

lisa-mcleodLisa McLeod
President and Chief Creator
McLeod & More
www.mcleodandmore.com

Lisa Earle McLeod is one of the most foremost authorities on sales, leadership, and emotional engagement. Her bestselling book Selling with Noble Purpose introduced the idea of noble purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.

A former Proctor & Gamble sales trainer, Lisa now runs her own consulting firm, McLeod & More. Her clients include Hootsuite, Roche, Volvo, and Dave & Busters. Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers, has been called a breakthrough book that is transforming the way leadership is conducted at ever level within organizations.

In this podcast, Lisa talks about the benefit of focusing on purpose over profit, as well as what happens when there’s an absence of purpose. She discusses how noble purpose can take hold within an organization, and she gives specific examples of what happens when a company loses its focus and lets profits displace purpose.


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