COVID-Proofing Your Culture: Why having a culture that doesn’t suck is more important than ever.

Rebecca Friese
Workplace Crusader
FLYN Consulting
www.thegoodculturebook.com

Rebecca Friese helps organizations transform outdated practices into market-leading cultures. She’s an experienced consultant in organizational transformation and change management, with experience that ranges from large scale Fortune 500 multi-million dollar projects to start-up clients. She is the author of the recently released book The Good Culture: The Leader’s Guide to Creating a Workplace that Doesn’t Suck.

In this podcast, Rebecca talks about what really makes a good culture (hint—it isn’t ping pong tables and kombucha on tap), and tells us how the pandemic has impacted work and culture. She explains how culture and brand are related, and discusses the role of empathy, resilience and innovation in building a culture. Plus she talks about the type of culture change we may see in the new presidential administration.

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Playing on the Same Team: Why Marketing is Key to a Healthy Sales Ecosystem

Karen Jackson
President
Jackson Solutions LLC
www.jacksonsolutions.com

Karen Jackson is the founder of Jackson Solutions LLC, a sales growth advisory firm whose mission is to help small and lower middle-market B2B business owners drive top line revenue profitably. Drawing on her breadth of experience as a CEO, entrepreneur, and sales executive, Karen helps CEO’s reinvigorate their organizations by uncovering their obstacles to growth, and developing immediate, practical, actionable strategies for accelerating revenue.

In this podcast, Karen talks about some of the reasons companies have trouble integrating sales and marketing—and how that hurts profitability. She introduces us to the idea of a sales ecosystem and explains why it’s so important for organizations to understand all the touchpoints between sales and other functions.

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Being Resourceful When Resources Are Limited

Navid Jafari
Global Head of Marketing
PeerNova
www.peernova.com

Navid Jafari has helped build brands and execute successful marketing strategies for many companies in Silicon Valley for more than 16 years. He is the head of marketing at PeerNova, a global leader in enterprise software in the financial industry. Prior to that, he held marketing positions at UWR, SemiEng, and Open-Silicon, as well as managing a full-service boutique marketing and design agency.

In this podcast, Navid talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. He tells us why digital marketing is the great equalizer in this kind of environment, and explains why it’s so important to focus on solving the right customer problems with the right marketing skills and talents.

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Fall in Love With Your Customer’s Problem, Not Your Solution

David Priemer
Author
Sell the Way You Buy
www.cerebralselling.com

David Priemer is a thought leader in sales and sales leadership, who has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. From his early days tinkering with test tubes and differential equations as an award-winning research scientist to leading top performing sales teams at high-growth technology startups, David’s lifelong passion for learning and execution is the foundation of his Cerebral Selling practice. Often referred to as the “Sales Professor,” David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations.

In this podcast, David explains why selling is so different now than it was just a few years ago—even more so in a post-pandemic world. He explains the tricks our minds play on us when it comes to how we buy, and he tells us what sales and marketing people get wrong when it comes to focusing on value.

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How Best to Lead Now? Experiment to Find Out.

 

Melanie Parish
Author
The Experimental Leader
www.melanieparish.com/experiment.html

Melanie Parish is a public speaker, consultant, workshop leader, author, and Master Certified Coach. An expert in problem solving, constraints management, operations strategic hiring, and brand development, Melanie has consulted and coached organizations ranging from the Fortune 50 to IT startups. She is the author of the new book The Experimental Leader.

In this podcast, Melanie explains why now, more than ever, it’s important for leaders to move forward with data driven experimental leadership. She introduces the five questions that are key to codifying the work on an experimental leader, and tells us how to identify (and deal with) the seven types of toxic leaders.

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Stepping Into Your Story

Janel Dyan
Founder
JD
www.janeldyan.com/

Janel Dyan is a sought after executive brand strategist, speaker and author of Story. Style. Brand.(tm) Why Corporate Results Are a Matter of Personal Style. She is an expert on how to build a story to achieve brand alignment for both company and leadership success—supporting the rise of women in leadership in an era when marketing is the art of storytelling. Her work has been seen by millions through public experiences at Fortune 500 companies, the United Nations, and the World Economic Forums, Global Philanthropy Forum, World Affairs Councils of America. In 2017, Janel established Beyond Us(tm), providing opportunities to build confidence in women through a platform for sharing clothes with other women who are ready to take the next step in their professional lives.

In this podcast, Janel explains why first impressions and story telling are so critical to building strong leaders. She talks about the three key steps to establish truth, trust, and loyalty in storytelling and tells us how executive women can pass on not just their clothing but their stories to others.

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Protecting Your Bold Brand

Erik Pelton
Founder
EMP&A
www.erikpelton.com/

Erik Pelton launched his trademark law practice in 1999, following his work as an examiner at the US Patent and Trademark Office. The firm represents clients in all aspects of trademark clearance, registration, maintenance, transactions, and disputes. Their experience in the federal trademark registration process includes obtaining more than 3,000 USPTO registrations of behalf of clients, as well as proceedings before the Trademark Trial and Appeal Board. Erik’s trademark services have helped build and sustain strong brands for hundreds of Internet ventures, software companies, inventors, restaurants, and other small businesses. He recently released his first book Building a Bold Brand.

In this podcast, Erik explains why now, more than ever, it’s so important to have a strong trademark for key brands. He talks about some of the biggest mistakes brand owners make when it comes to protecting trademarks and offers helpful hints for those j wondering exactly where to begin the process.

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The Stories We Tell: How Transforming Numbers into Narratives Drives Action and Gets Results

Nancy Duarte
Founder
Duarte, Inc.
duarte.com/

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books, four of which have won awards. Her latest book is DataStory: Explain Data and Inspire Action Through Story.

In this podcast, Nancy explains how storytelling can be critically important to communicating data. She talks about how best to communicate with executives, what her analysis of multiple brands has led her to conclude about the importance of a data point of view, and explains how effectively understanding and communicating data findings can positively change your career trajectory.

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We All Just Want to Belong: How to Build Strong, Successful Communities That Work

Jono Bacon
Founder
Jono Bacon Consulting
jonobacon.com/

Jono Bacon, is a leading community and management strategy consultant, speaker, and author. He is the founder of Jono Bacon Consulting, which provides community and management strategy, execution, and coaching and the author of the best-selling The Art Of the Community. He has previously served as director of community at GitHub, Canonical, XPRIZE, OpenAdvantage, and is the founder of the primary annual conference for community leaders and managers, the Community Leadership Summit, as well as the Open Collaboration Conference.

In this podcast, Jono explains how important it is for businesses to build strong communities. He talks about the difference between public and private communities, discusses consumer, champion, and collaborative communities, and provides tips for how to keep communities healthy in an age of social media and outrage culture.

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Walk A Mile in Their Shoes: How Improving Empathy Translates to Bottom Line Improvements

Maria Ross
red-slice.com/

Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including Branding Basics for Small Business and The Empathy Edge: Harnessing the Value of Compassion as an Engine For Success. In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain.

In this podcast, Maria explains why empathy is so important in today’s workplace, and discusses the benefits that accrue to companies who adopt empathy as a practice. She gives us examples of how marketers can adopt more empathy in our daily work, in order to enhance the customer experience.

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