Protecting Your Bold Brand

Erik Pelton
Founder
EMP&A
www.erikpelton.com/

Erik Pelton launched his trademark law practice in 1999, following his work as an examiner at the US Patent and Trademark Office. The firm represents clients in all aspects of trademark clearance, registration, maintenance, transactions, and disputes. Their experience in the federal trademark registration process includes obtaining more than 3,000 USPTO registrations of behalf of clients, as well as proceedings before the Trademark Trial and Appeal Board. Erik’s trademark services have helped build and sustain strong brands for hundreds of Internet ventures, software companies, inventors, restaurants, and other small businesses. He recently released his first book Building a Bold Brand.

In this podcast, Erik explains why now, more than ever, it’s so important to have a strong trademark for key brands. He talks about some of the biggest mistakes brand owners make when it comes to protecting trademarks and offers helpful hints for those j wondering exactly where to begin the process.

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Keeping It Legal: Protecting Your Brand Assets

Erik Pelton
Founder
Erik M. Pelton & Associates
www.tm4smallbiz.com

Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years as an examiner at the US Patent and Trademark Office. In more than a decade of private practice, he’s registered in excess of 1500 US trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practices before the US Court of Appeals for the Federal Circuit.

In this podcast, Erik discusses how to build a legally stronger brand, as well as provides tips to effectively protect your brand assets.

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Listen to this podcast.

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