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The Case for Creating Market-Driven Culture

Chris Brown
MarketCulture Strategies
www.MarketCulture.com

Chris Brown is Partner and CEO of MarketCulture Strategies, where he oversees the development of new programs, services, and marketing software, as well as new business development. His IT background includes positions with Hewlett-Packard in the South Pacific Region, as well as with Australia’s largest IT wholesaler, Tech Pacific Australia. Chris’ specific area of interest and specialization is in practically applying marketing as a discipline that delivers superior return on investment.

In this podcast, Chris explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).

audio Listen to this podcast.

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This entry was posted on March 4, 2010 at 6:00 am and is filed under Marketing Thought Leadership Podcast, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Case for Creating Market-Driven Culture”

  1. The Case for Creating a Market-Driven Organization « MarketCulture Blog – Using Culture for Competitive Advantage Says:
    March 11, 2010 at 6:37 pm | Reply

    […] 11, 2010 · Leave a Comment I recently had the pleasure of being interviewed by Linda Popky of L2M Associates, a Marketing Strategy Consulting […]

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