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Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing

Lilia Shirman
Managing Director
Shirman Group
www.shirmangroup.com

Lilia Shirman is a technology industry executive, author, and advisor who helps technology innovators find and pursue new revenue and growth opportunities. Her clients include industry leaders like BEA Systems/Oracle, Intervoice, and Symantec, as well as rapidly growing new ventures. She is the author of 42 Rules for Growing Enterprise Revenue and an advisor in Stanford’s Global Entrepreneurial Marketing program.

In this podcast, Lilia tells us why Marketing organizations should be focusing on customer relevance, and in particular, context, to win business and close customers.

audio Listen to this podcast.

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This entry was posted on April 15, 2010 at 1:02 am and is filed under Marketing Thought Leadership Podcast, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing”

  1. Podcats on Customer Relevance and Use Case-Driven Value™ Says:
    May 19, 2010 at 7:30 pm | Reply

    […] Listen to the entire podcast, “Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing” Share and Enjoy: […]

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