September 27, 2016
Author and Writer
Anne Janzer is a consultant and professional writer who has worked with more than a hundred technology companies. She is the author of the books Subscription Marketing: Strategies for Nurturing Customers in a World of Churn and the recently released The Writer’s Process: Getting Your Brain in Gear.
In this podcast, Anne talks about the process of writing and the specific challenges marketers face in creating marketing content. She discusses strategies for improving writing productivity, why it’s important to have the right mindset, and explains how writing is in many ways like baking bread.
September 13, 2016
President and Chief Creator
McLeod & More
Lisa Earle McLeod is one of the most foremost authorities on sales, leadership, and emotional engagement. Her bestselling book Selling with Noble Purpose introduced the idea of noble purpose in business. Her research has documented how organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.
A former Proctor & Gamble sales trainer, Lisa now runs her own consulting firm, McLeod & More. Her clients include Hootsuite, Roche, Volvo, and Dave & Busters. Her newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers, has been called a breakthrough book that is transforming the way leadership is conducted at ever level within organizations.
In this podcast, Lisa talks about the benefit of focusing on purpose over profit, as well as what happens when there’s an absence of purpose. She discusses how noble purpose can take hold within an organization, and she gives specific examples of what happens when a company loses its focus and lets profits displace purpose.
August 30, 2016
Japan Intercultural Consulting
Rochelle Kopp is a management consultant who works with global companies doing business in Silicon Valley, and Silicon Valley companies doing business globally. Her specialties include communication skills, leadership, cross-cultural management, and human resource management. She frequently works with entrepreneurs and other business people from overseas, helping them navigate the culture in Silicon Valley. She is the co-author of the recently released book, Valley Speak: Deciphering the Jargon of Silicon Valley.
In this podcast, Rochelle talks about why there was a need for a book deciphering the language spawned by Silicon Valley. She discusses why the innovation culture in Silicon Valley leads locals to create new expressions that may confuse the rest of the world, and she talks about some of her favorite new Silicon Valley words, like growth hacking, freemium, disruption, and the sharing economy.
August 10, 2016
Vice President of Product
Brian Heikes is Vice President of Product at 3Cinteractive. Through mobile marketing services, 3C deepens and extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. Marketers can leverage 3C’s expertise connecting mobile to business results and its Switchblade(tm) platform’s multichannel capabilities – including SMS and MMS messaging, mobile coupons, mobile wallet, mobile web, location based services and more—to deliver timely, relevant engagement at the customers’ moment of need.
In this podcast, Brian talks about how mobile technology will play a starring role at this year’s Summer Olympic Games in Rio. He discusses the new apps we’ll see implemented in Rio, from mobile payments and digital wallets to augmented reality and location-based technologies and he discusses how these technologies are creating a whole new level of engagement for brands.
August 2, 2016
Whitney Keyes Productions
Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal advisory council created to serve as an independent source of advice to the President, Congress, and the U.S. Small business Administration on economic issues impacting women in business. Today’s she’s principal of a global consulting firm and the author of the book Propel: Five Ways to Amp Up Your Marketing and Accelerate Business.
In this podcast, Whitney talks about how strategy, story, strength, simplicity, and speed help you build market share, boost brand loyalty, and generate more revenue. She discusses how fear often holds people back from starting a marketing campaign and how to approach marketing without getting overwhelmed.
July 19, 2016
Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.
In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.
June 15, 2016
Val Wright Consulting
Internationally acclaimed innovation expert Val Wright has been named one of the top 50 resources for Chief Operating Officers. She has worked with such companies as Amazon, BMW, Microsoft, Harrods, Marconi, the Sema Group, Starbucks, LinkedIn, Microsoft, Financial Times, and DreamWorks Animation. She is a regular contributor to CNBC, Inc. Magazine, Business Insider, Fast Company, Bloomberg, Reuters, LA Times, MSN, and Today, as well as the author of the recently released book Thoughtfully Ruthless: The Key to Exponential Growth.
In this podcast, Val talks about why being thoughtfully ruthless is critical for today’s leaders. She discusses how successful leaders are thoughtfully ruthless with their intentions, energy and resources, and how she has integrated these concepts into her own successful consulting practice.
May 18, 2016
Alan Weiss, the Million Dollar Consultant, is one of those rare people who can say he is a consultant, speaker, and author and mean it. His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. The author of 63 books, Alan has served on the boards of directors of the Trinity Repertory Company, a Tony-Award-winning New England regional theater, Festival Ballet, and chaired the Newport International Film Festival. He has built and fostered a unique community of top consultants worldwide.
In this podcast, Alan talks about his new book Million Dollar Maverick, which helps entrepreneurs and consultants understand how to forge their own path to think differently, act decisively, and succeed quickly. He discusses why low self-esteem and not trusting your own judgment are critical issues, the difference between problem solving and innovation, the danger of false humility, and how being a maverick helps you stand out above the noise.
May 10, 2016
R Squared Resources
Ruth Ross is a respected thought leader who writes and speaks on achieving high engagement and the need to cure the disengagement affliction that is spreading uncontrollably in today’s global workforce. Ruth spent thirty years as a senior human resources leader at top companies, including as an Executive Vice President of HR at a major financial institution. She left to start a company focused on this critical business imperative. She is the author of Coming Alive: The Journey to Reengage Your Life and Career.
In this podcast, Ruth talks about why employee engagement is such a critical issue for American business, and why programs and perks don’t solve the problem. She discusses how to identify “fence sitter” employees before their disengagement becomes chronic, and the key actions organizations can take to build an engaged and productive workforce.