Leveraging Social Media in Global Launches

Karina Jensen
Global Minds Network
www.globalmindsnetwork.com

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.

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Tags: Global Minds Network, global readiness, Karina Jensen, l2massociates, linda popky, marketing, podcast, podcasts, popky, social media, strategy, virtual product launch